They're bad, their boys, and occasionally they talk about running.

Yes, it's the Bad Boy Running podcast with your host, Jody Rainsford, and David Heller.

Come back!

Baby, come back!

But a bye, bye, bye, bye, bye, bye, bye, bye.

I must admit I was a clown to be messing around.

But that doesn't mean that you have to leave town.

Do, as our next guest, is someone who, when I was going through the roster of the people at the Run Show that weren't on our stage, I thought, oh man, I wish we had them on our stage, but it's probably

not as relevant to the topics we normally talk about. But I wanted to get Lloyd on, not just because

there's background, 25 years as a club runner, and some really good times, moved to Australia to train,

and sub sub 4,500, you know, all those good things things run the night of the pbs but actually the

couple of things that I thought were really fascinating about his his journey have been not only

he built a coaching company and is seen as a really good coach for people at all levels and distances

as well but he's done that primarily for

YouTube, which is something we haven't really talked about how to create content for that that's

relevant and also what people are actually looking for and what can that can tell us about the

running community. But having had a bitch and a moan for years about the storytelling of

athletics, he's now changed side. Well, that was us, but apparently he has as well. He's now changed side. Well, that was us,

but apparently he has as well. He's now changed sides. And he's now the storyteller for the

European athletics, which I find really exciting. So I wanted to hear how that happened.

And what he views as the stories that we should be,

we should listening to and how to capture the imagination

...