This is trend following radio where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Covel, not filtered, raw, honest.

That's my passion.

A few years back, a book appeared, made quite the wave, the lean startup, how today's

entrepreneurs use continuous innovation to create radically successful businesses.

Eric Rice.

Now, this book came out in 2011, and as I said, it kind of made a dent, the lean startup, meaning you don't necessarily have to

start with the best laid plan of all this money from a bunch of investors and you have to have

it all figured out before you get there.

No, that's not how it works.

It works by being lean. And Anne Chang, my guest today,

a close associate of Erics, she is a leading advocate for social innovation. And to that end, she has authored Lean Impact, to innovate for radically greater social good i have to

raise my hand and say i don't know much about the non-profit world how money has distributed

when people give how that money is distributed and what happens with the money. What's the process?

Do the people that really need the money get the help?

Is it efficient?

Is it effective?

I usually don't think about these issues.

But Anne does.

In taking her understanding of the lean startup,

she's applied it to the world of social good.

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