Ep. 701: Jeffrey Gitomer Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

Michael Covel

Investing, Business

4.6 • 730 Ratings

🗓️ 12 October 2018

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest today is Jeffrey Gitomer, an author, professional speaker, and business trainer, who writes and lectures internationally on sales, customer loyalty, and personal development. He is best known for “The Little Red Book of Selling” and his newest book, coming out at the end of October, is “Truthful Living: The First Writings of Napoleon Hill.” Jeffrey was introduced to the Napolean Hill Foundation about 10 years ago and volunteered to start writing for their newsletter with an article every Friday. Napoleon Hill was the founding father of positive attitudes. In 1917 he had a course in advertising and selling. At the end of every course he would lay out positive thinking. When the Napolean Hill Foundation found these writings, what they call “After the Lesson Visits by Napolean Hill,” the foundation approach Jeffrey about writing a book outlining his teachings. Jeffrey did not hesitate to say yes – and after years of pining over these lecture notes, his newest book was formed.

The topic is his book The Little Red Book of Selling: 12.5 Principles of Sales Greatness.

In this episode of Trend Following Radio we discuss:

Personalization
Service as the foundation of success
Truthful living
Communication

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!

Transcript

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0:00.0	This is Trend Following Radio, where great thinking comes alive.
0:10.9	Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.
0:21.2	I am your host, Michael Coval.
0:24.0	Not filtered, raw, honest.
0:27.4	That's my passion.
0:33.3	My guest today really doesn't need an introduction for those people that have happened to walk into a bookstore in the last 10 years.
0:43.4	Jeffrey Gettimer, author of The Little Red Book of Selling, among many books.
0:49.1	But his little Red Book of Selling has sold 5 million copies plus.
0:56.8	Translated into 14 languages.
1:04.1	Now look, I've sold a couple hundred thousand books. That's really good stuff. Most authors never touched that. Five million copies that Jeff has sold on one book?
1:12.8	You've got to be kidding me.
1:15.2	That's like all-time stuff.
1:16.3	That's just awesome.
1:20.3	I'm not going to give it away either too much here in the intro,
1:26.9	but his little red book of selling really, really inspired me several years back.
1:30.5	The risks that he was clearly taking as an author outside of the envelope of typical publishing, Jeff was taking a chance to do something different
1:39.0	and he got rewarded for it. And damn it, if we can't learn from someone like that, we might as well
1:45.2	retire and head on down to six feet under and just give up. But we are lucky. I am lucky
1:54.2	that I get to have these conversations with great minds. And this conversation with Jeff
1:58.7	Gittermer is one of my favorite all-time conversations.
2:02.3	It's easily in my top 10.
2:04.4	Now, maybe I'm biased because I thought his book was so cool, but I don't think so.
	...

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