A few years ago, the supplement industry was in such a state that simply putting effective ingredients at their proper dosage on a label, without a proprietary blend was revolutionary. Fortunately, today there are a handful of "evidence-based" companies that do this and do it well. However, in a competitive market, where do you go from here? What is the process? In this episode, we're rejoined by a registered dietician and DeNovo Supps founder and formulator, Ben Esgro. He has two masters, one in Sports Nutrition, the other in Pharmaceutical Chemistry. He gives a behind the scenes look at formulation and development. Also, Eric Trexler, Ph.D., a researcher with experience conducting and reviewing studies on supplements is back to give us insight into the research process of supplement science.