Ep. 699: Tiffani Bova Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

Michael Covel

Investing, Business

4.6 • 730 Ratings

🗓️ 5 October 2018

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest today is Tiffani Bova, the author of “Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business.” She has a unique background, with 20 years of experience spread between start-ups and fortune 500 companies. Tiffani has put together a first hand look at what it takes to start and run a successful business as an entrepreneur. Tiffani researched about 30 companies from all backgrounds including Kylie Cosmetics, Honest Co., and Under Armor–using them as examples to show how to build and sustain successful businesses. She also shows companies hitting forks in the road and how they overcame. Every case study may not be useful to everyone but there are lessons to be learned from all.

The topic is her book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

In this episode of Trend Following Radio we discuss:

Flexing your confidence muscle
The power of now
Selling to your demographic
Buddhism
Growing a business

Jump in!

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I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/

You can watch a free video here: https://www.trendfollowing.com/video/

Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast

My social media platforms:
Twitter: @covel
Facebook: @trendfollowing
LinkedIn: @covel
Instagram: @mikecovel

Hope you enjoy my never-ending podcast conversation!

Transcript

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0:00.0	This is Trend Following Radio, where great thinking comes alive.
0:10.9	Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.
0:21.2	I am your host, Michael Coval.
0:24.0	Not filtered, raw, honest.
0:27.4	That's my passion.
0:33.1	I'm holding a new book in my hands called Growth IQ.
0:37.6	And I got to tell you, any first-time author that's able to find a way to get Seth Godin
0:44.6	to comment on the book, to get Daniel Pink to offer a blurb for the book, to get Tom Peters
0:50.9	to offer a blurb for the book.
0:53.7	That's a very smart, first-time author.
0:57.2	Grabs my attention. I'm sure it will grab your attention as well. My guest today, Tiffany
1:02.9	Bova, the author that was wise enough to find these very, very prominent and astute fellow
1:10.0	authors to give praise to her book.
1:13.0	Her book, Growth IQ, gets smarter about the choices that will make or break your business.
1:19.2	Tiffany has a unique background, 20 years from startups to Fortune 500.
1:23.8	Ten years at Gartner, the world's leading IT research and advisory firm.
1:28.0	Today, she's an evangelist, an innovation evangelist at Salesforce.
1:33.2	And I must say, she has really put together a detailed, detailed account that any first-time
1:40.5	entrepreneur, any experienced entrepreneur, any business person, anybody that's
1:46.4	interested in making some money and learning from those that have come before us, Tiffany
1:54.8	hits the mark. Let's jump right in with my conversation with Tiffany Bovo.
2:05.2	Thank you. Let's jump right in with my conversation with Tiffany Bovo. You have a podcast, right?
	...

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