Ep. 669: Bringing Adventure to the Masses Through Spartan - Joe De Sena
Adventure Sports Podcast
Curt Linville
4.6 • 579 Ratings
🗓️ 24 September 2020
⏱️ 29 minutes
🧾️ Download transcript
Summary
Spartan Racing: Joe De Sena on Founding Spartan – Mission to Get 100 Million Off the Couch, Wall Street to Vermont Farm Life, Extreme Competitions, World's Leading Obstacle Race with 1M+ Annual Participants in 40+ Countries.
Joe De Sena is on a mission to get 100 million people off the couch through his company, Spartan, the world’s leading obstacle race. Many of you are probably familiar with Spartan, but might not be familiar with Joe. At his core, he’s an entrepreneur that grew up between his mom, a yogi, and his father, a successful businessman teaching him a balance between hard work and purpose.
That balance, coupled with his intense desire to challenge himself and others, has led Joe to experience some of the harshest conditions on Earth while completing some of the most extreme competitions. His story has taken literally hundreds of interesting turns and his experiences are too vast to capture here.
After a successful career on Wall Street, Joe moved his family to a 700-acre farm in Vermont where they grow organic produce, operate a bed and breakfast, and a general store for Appalachian Trail hikers. This setting was the perfect scenario for the idea of Spartan to be born.
Spartan has now grown into a worldwide phenomenon, with over one million annual participants in more than 40 countries.
Joe is also a two-time NY Times bestselling author and host of the @spartanuppodcast. Find out more about his books here: joedesena.com/books
Instagram: @ealjoedesena @spartan
Websites Spartan.com joedesena.com
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Transcript
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| 0:00.0 | Being from the South, I know a thing or two about how bugs can ruin a great outdoor experience. |
| 0:06.0 | It's crazy how something so small can affect some of the potentially greatest experiences of your life. |
| 0:12.0 | And that's why today's show is brought to you in part by Sawyer. |
| 0:16.0 | You might know them as the water filter company. |
| 0:18.0 | I actually have a couple Sawyer filters, but they make a lot of other |
| 0:20.9 | great products, too, including their insect repellent. And just some points about what it is. It's great |
| 0:27.0 | for the whole family. It's actually safe to use on infants and those who are pregnant because they |
| 0:32.5 | don't use Deit, the active ingredient. They use something better called pecarotin. It actually lasts longer. It |
| 0:38.4 | lasts up to 12 hours. Pretty incredible. And it doesn't damage any of your gear. So it's insect |
| 0:43.7 | repellent specifically made for families who are also outdoorsy because it won't ruin any of that |
| 0:49.7 | high dollar gear that you've bought to be out there. And it does a fantastic job of protecting you and |
| 0:54.9 | your family from those vector-borne illnesses that are carried by insects. I know for me, I'm always |
| 1:00.3 | carrying some insect repellent because I've had mosquitoes specifically ruin some pretty |
| 1:04.3 | incredible backpacking experiences. Don't let it happen to you. Use Sawyer's 20% pecaridant |
| 1:10.2 | insect repellents. |
| 1:11.3 | Find out more about that at Sawyer.com. |
| 1:14.8 | Play safe, travel safely. |
| 1:16.8 | Sawyer, they keep you outdoors. |
| 1:20.1 | I mean, almost all advancements, you know, |
| 1:23.5 | every time we leapfrog as a global community with any kind of advancement, it's usually something that someone is doing that the rest of us are fighting. |
| 1:38.8 | This is the Adventure Sports podcast, where we hear stories of adventure from every corner of the planet. |
| 1:44.5 | We interview all sorts of folks who are using their sport to explore the world around them |
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