Ep. 66 Luxury Organic Makeup Founder Kirsten Kjaer Weis

Breaking Beauty Podcast

Dear Media, Jill Dunn and Carlene Higgins

Style541811, Arts, Society & Culture, Magazineeditors, Fashion & Beauty, Jilldunn, Carlenehiggins, Beautyeditors, Fashion, Beautyexpert, Beauty

4.7 • 996 Ratings

🗓️ 22 May 2019

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Who doesn’t love a sleeper hit? Among the cacophony of beauty launches, meet the indie brand that’s managed to quietly cut through the clutter to amass a niche group of devoted beauty fans. We sit down with makeup artist Kirsten Kjaer Weis, who tells us all about the vision for her eponymous cosmetics range that’s both ultra-luxury and certified organic—not to mention entirely re-fillable.

Seven years in the making, Kjaer Weiss launched in 2010 to heaps of magazine write-ups, thanks in part to its beyond-beautiful packaging (designed by the mastermind behind Comme des Garcons’ chic AF fragrances, Marc Atlan.) It quickly became a cult favourite amongst the models who were often in Kirsten’s makeup chair, celebrities like Emma Watson and makeup artists like Katey Denno. The reason? High performance makeup that could compete with conventional makeup brands—without any irritating toxins.

Kjaer Weis has been often called upon by the likes of Marie Claire and Self magazines, for her ability to make skin look flawless and utterly natural all at once. In this episode, you’ll get an earful on the best-selling mascara and foundation, plus, Kirsten’s pro tips for nailing that woke-up-like-this-but-better base. Stay tuned until the very end and you’ll also get the scoop on Kirsten’s growing foray into the world of skincare, with two top shelf-worthy products in stores this month.

Thanks to our show sponsor:

For 15% off your first ThirdLove order, go to www.thirdlove.com/breakingbeauty

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

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Transcript

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0:00.0	The following podcast is a dear media production.
0:02.7	Experiencing first hand, you know, like so many of the conventional brands that I had in my kids.
0:07.6	I was getting a lot of pushback from the models, frankly, saying, please don't use that on me because I know for a fact it breaks me out or it gives me
0:14.1	runny eyes or it itches or something.
0:18.8	Every week there was some kind of pushback.
0:21.2	The aha moment in a sense was to just realize that you couldn't replace what you could find in conventional in the green space.
0:29.0	There were definitely some green brands, but the performance wasn't up the speed,
0:35.0	you know, neither in texture or in colors.
0:37.0	Just seeing the gap in the market, you know, like where
0:40.0	if you could merge these two worlds and do it really well,
0:42.0	you can start a new category.
0:45.8	Hey guys, welcome to Breaking Beauty. The podcast all about the best selling beauty products and the
0:50.3	damn good stories behind them. We're your host, Carleen Higgins, and Jill Dunn.
0:54.6	Hey guys, you're listening to Breaking Beauty Podcast.
0:57.3	This is Jill speaking, and I'm Carleen.
1:00.3	And today we are talking about a damn good story behind a best-selling beauty product that you'll only find in clean beauty aisles.
1:07.0	So we've talked about this before how fast the beauty industry has become, you know, this fast beauty, like fast fashion.
1:14.4	It's like whack-amole, like I delete one from my inbox, I get another one, like just a new launch every day,
1:19.2	some new face oil, like it's crazy.
1:21.8	Yeah, and on on Instagram as as well like it can just feel really
1:25.1	loud yeah kind of noisy yeah but somewhere in the midst of all of this noise
1:31.3	and certified organic makeup brand called
	...

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