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Slack.com slash DHQ. So it seems I'm sure you've noticed that there's always some kind

of campaign going on with the aim of dismantling the dreaded masculinity. And the latest campaign

comes to us courtesy of a menswear company called Bonobos, Bonobos, Bonobos. I'm not really

sure how to pronounce it, but this week they launched their hashtag Evolve the Definition.

That's what the campaign is called. Evolve the Definition, which they hope that through

the sale of pink blazers and through Twitter activism will change society's conception

of masculinity. Because of course, pink blazers are very unmannedly as opposed to this. I

don't know what I have on this baby blue weird shirt I have, which is of course very manly.

But according to, I don't even know what color to, see, anytime I wear an unmannedly color,

I have an excuse because I'm colorblind, so I really don't know. I never know what color

I'm wearing. I just put something on and then I judge based on the reactions of other people.

And if people start making fun of me, then I know that okay, I wore an unmannedly color.

But according to the company, the traditional definition of masculinity is broken and outdated

and tired, they say. And it needs to be updated to fit our, you know, enlightened, our enlightened

understanding of things. Now, if you haven't, I wrote a piece by the yesterday, I linked

to it. But if you, if you haven't had a chance, when this is over, go watch the video

at the company used to launch this campaign because it's really an amazing video. It's

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