Ep. 62 · All About the Instagram Algorithm with Olivia Smalley @OMGartistry
The Hair Game
Salon Republic
4.9 • 571 Ratings
🗓️ 26 November 2018
⏱️ 47 minutes
🧾️ Download transcript
Summary
Olivia Smalley @omgartistry tells us her best Instagram hacks, why video and LIVE are so important, why we shouldn't ignore Facebook, and more digital marketing amazingness.
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Transcript
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| 0:00.0 | Hey, hair game listener. I hope you're having a great day today. This episode is with Olivia Smalley, |
| 0:06.5 | aka OMG Artistry on Instagram. Olivia is a hairdresser who teaches social media to other hairdressers |
| 0:13.2 | with a lot of passion. In this conversation, we start talking about a video where Olivia recreates |
| 0:19.0 | a blow-drying technique used by kids in China. |
| 0:21.6 | If you go to OMG Artistry on Instagram, you'll see the videos posted on November 1st. |
| 0:27.6 | You'll know what we're talking about for the first couple minutes of this interview. |
| 0:31.6 | Last I looked, the video had something like 850,000 views and 5,000 comments, |
| 0:36.6 | and it's a great lesson on how to use a trending |
| 0:39.4 | topic to captivate people and build your audience in your own way. Now, if we call that the first |
| 0:45.6 | lesson for Instagram on this episode, here's the second one. Screenshot the image of your |
| 0:51.2 | podcast player on your phone when you're listening to this episode. |
| 0:54.9 | You can do it now. |
| 0:55.6 | You can do it later. |
| 0:57.0 | Then post the picture on your Instagram stories and tag OMG Artistry, Salon Republic, and Love |
| 1:03.3 | Eric Taylor. |
| 1:04.0 | That's right. |
| 1:04.4 | I changed my handle to Love Eric Taylor. |
| 1:07.1 | Why do this? |
| 1:08.1 | You ask? |
| 1:08.5 | Because Olivia Donovan and I are all really good about reposting stories |
| 1:12.9 | that we're tagged in. When we repost your story, our stories become one huge button back to your |
| 1:20.4 | Instagram profile. And when I look at our analytics, I'm always shocked at how many followers |
... |
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