Ryan Buckley. He’s a serial entrepreneur, a founder and CEO of Scripted and Toofr. He focuses on solving the problems that marketers and business owners deal with on a daily basis such as connecting businesses with writers. 

Famous Five:

• Favorite Book? – Rework
• What CEO do you follow? –  Josh Pigford
• Favorite online tool? — HubSpot CRM
• Do you get 8 hours of sleep?— No
• If you could let your 20-year old self, know one thing, what would it be? – Ryan would tell himself not to be so stressed and just say “yes” as much as possible

 

Time Stamped Show Notes:

• 01:15 – Nathan introduces Ryan to the show
• 01:40 – Scripted is marketplace that matches businesses with writers
• • 01:45 – Scripted has a subscription fee
• 02:19 – Scripted has raised a total of $15M
• 02:23 – Scripted was launched in 2011
• 02:26 – Ryan started in screenwriting
• 02:40 – Ryan shares how he started Scripted
• • 03:04 – “We just followed the market”
• 03:12 – Toofr came before Scripted
• 03:50 – Ryan shares how Toofr came to life
• 04:17 – Ryan was using Genius software and had a drip campaign
• 04:35 – Ryan learned about Phyton
• 05:14 – Toofr is different from the original script
• 05:29 – Toofr is a SaaS model
• 05:32 – RPU
• • 05:45 – Ryan put up the paywall in 2013
• 06:32 – Ryan used Toofr to learn web development
• 06:37 – Toofr is completely bootstrapped
• 06:45 – Team size
• 07:40 – Toofr has a hundred customers
• 08:00 – Gross customer churn
• 08:40 – Toofr relies solely on organic traffic
• 08:55 – Ryan shares why he thinks people leave Toofr
• 09:20 – Ryan shares the improvements that he can make to reduce churn numbers
• 10:10 – Toofr has 16K registered users
• 10:27 – Toofr’s competition
• • 10:59 – “Hunter kicks my ass in SEO”
  • 11:30 – Toofr has better data
• 11:59 – Toofr has multiple sources
• 13:20 – The Famous Five

 

3 Key Points:

• Learn as you go — as you build your business, be mindful of all the opportunities to learn.
• There are great advantages in working with a small team.
• Use your competition as motivation to make yourself better.

 

Resources Mentioned:

• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
• Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
• Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
• Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives