EP 609: Pagecloud Raises $8.5M Helping 8500 SMB's Drag and Drop Websites Together with CEO Craig Fitzpatrick

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 25 March 2017

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Craig Fitzpatrick. He’s a serial entrepreneur, self-professed child nerd, and CEO of PageCloud.

Famous Five:

Favorite Book? – The Biography of Steve Jobs
What CEO do you follow? – Steve Jobs
Favorite online tool? — N/A
Do you get 8 hours of sleep?— No
If you could let your 20-year old self, know one thing, what would it be? – “Jump in while there’s still nothing to lose”

Time Stamped Show Notes:

01:22 – Nathan introduces Craig to the show
01:48 – PageCloud is a SaaS business
02:10 – PageCloud is different from Weebly and Wix, but they are in the same space
03:28 – PageCloud has reinvented the experience for desktop publishing and puts it into your browser
03:56 – Average customer pay per month
04:08 – RPU
04:22 – PageCloud was launched in September 2014
04:48 – Craig started PageCloud as a hobby
04:48 – Craig has been frustrated with desktop publishing in the past
05:20 – Craig shares how he started the planning and creating of PageCloud
06:15 – Craig’s previous company
06:45 – Team size
- 06:52 – The team is based in Canada
07:05 – PageCloud is well-funded
- 07:17 – PageCloud has raised a few rounds
- 07:40 – First three rounds are convertible note and the fourth one is a priced round
07:55 – Average number of customers
08:15 – MRR
08:24 – PageCloud was in Kickstarter
09:00 – Below $200K MRR
09:23 – Craig shares how they pre-sell:
- 10:00 – They built a landing page from TechCrunch’s promo video
- 10:30 – Craig did a lot of marketing before the launch
- 11:19 – Starting price point
- 11:30 – Average number of units sold
- 12:21 – Craig learned how to do effective marketing in 6 months
- 12:40 – Craig put in $1M in paid advertising
- 12:56 – The payback was just after a month
13:10 – Gross customer churn
14:30 – CAC
14:50 – LTV
15:32 – 2017 goal
17:01 – The Famous Five

3 Key Points:

Don’t be afraid to invest in marketing – it shows that you believe in your product.
Be innovative—make a change in an industry that is quite stationary.
There is no time better than the present to get started.

Resources Mentioned:

Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
Show Notes provided by Mallard Creatives

Transcript

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0:00.0	This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
0:09.0	You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
0:16.0	I'm now at $20,000 per talk.
0:18.0	Five and six million.
0:19.0	He is hell-bent on global domination.
0:21.2	We just broke our 100,000 unit sole mark.
0:23.9	And I'm your host, Nathan Latka.
0:27.5	Okay, Top Tribe, this week's winner of the 100 bucks is Jose Avila.
0:32.2	He is a 17-year-old that doesn't want to go to college and he wants to start his own business.
0:36.8	For your chance to win
0:37.7	a hundred bucks just like Jose every Monday morning, simply subscribe to this podcast on iTunes right now
0:43.8	and then text the word Nathan to 3344 to prove that you did it. Folks, many of you reach out to me and you say,
0:51.2	Nathan, so many guests on your show talk about the importance of batching. But whenever I try and batch, you tell me this. You go, Nathan, they don't book
0:57.8	back-to-back times. So you, or they don't show up after they book. It's frustrating. The answer is,
1:02.6	guys, you have to use smart tools. I use a tool called acuity scheduling at Nathanlachia.com
1:07.5	forward slash schedule. I'll tell you specifically how I use it later on in the episode.
1:12.8	Nathan Latke here, this episode 609 and coming up tomorrow morning, you'll learn from Ryan Buckley. He's the CEO of Scripted and Tufer,
1:21.5	which just hit 100 active customers paying 180 bucks monthly to get better, more accurate email leads.
1:28.9	Good morning, everybody.
1:30.4	Nathan Latka here, and our guest this morning is Craig Fitzpatrick.
1:33.7	He is a serial entrepreneur, self-professed child nerd, and founder, and CEO of a company called PageCloud.
1:40.2	Craig, are you ready to take us to the top?
	...

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