Peter Schlecht. He’s the founder and CEO of The SaaS Co whose aim is to change sales through artificial intelligence as they have launched  their new product, Lisa. He’s a 30-year old from Germany—a poker and e-sports playing, politician who became an entrepreneur.

Famous Five:

• Favorite Book? – Der Weg zum erfolgreichen Unternehmer
• What CEO do you follow? –  Felix Staeritz
• Favorite online tool? — OneTap
• Do you get 8 hours of sleep?— No
• If you could let your 20-year old self, know one thing, what would it be? – “Stop earlier with politicians, don’t do your masters and study entrepreneurship earlier”

 

Time Stamped Show Notes:

• 01:15 – Nathan introduces Peter to the show
• 01:37 – Peter makes more money in entrepreneurship than being a politician
• 01:58 – The SaaS Co is an agency for B2B lead generation
• 01:55 – The SaaS Co is subscription based
• 02:06 – The SaaS Co’s focus is Lisa
• • 02:14 – Lisa is a bot for salespeople
  • 02:18 – Lisa reads and replies to your email
  • 02:52 – Lisa doesn’t delete emails and won’t reply if she can’t find an answer to an email
• 03:08 – The SaaS Co was founded in July, 2014
• 03:17 – First year revenue
• 03:22 – The SaaS Co was selling the service of full-sales for tech companies
• • 03:34 – The SaaS Co specializes in appointment setting for B2B tech companies
  • 03:51 – The SaaS Co was providing 4 services
  • 04:23 – The payment depends on a company size
  • 04:44 – The fee for every qualified lead
• 05:05 – Current number of customers
• 05:19 – MRR
• 06:12 – No charge for Lisa, at the moment
• • 06:20 – Anyone can sign up for Lisa
• 06:41 – The SaaS Co was bootstrapped until last year
• 06:53 – The SaaS Co raised €500K from angels and €300K from The European Union funding
• 07:55 – Peter shares how they get new customers
• 09:03 – The SaaS Co doesn’t buy leads from other sources for verification
• • 09:08 – The SaaS Co uses datavalidations.com to validate their leads
  • 09:38 – Peter uses Full Contact
  • 09:50 – The SaaS Co finding leads process
• 11:15 – The SaaS Co scrapes data from open sources
• 11:40 – The SaaS Co tried other sources, but the price point has to be considered
• 12:10 – Team size
• • 12:16 – There are 17 developers and the rest are on sales
• 12:30 – No paid marketing, at the moment
• 12:44 – Customer churn
• • 13:06 – The SaaS Co needs to keep on adding new customers to sustain growth
• 13:55 – The SaaS Co’s big focus is on Lisa and Peter believes she will add more value to the company
• 14:55 – The SaaS Co is based in Berlin
• 15:15 – The Famous Five

 

3 Key Points:

• There are many things to consider when it comes to subscribing to other sources for leads; price is a major factor.
• One way to get people to sign up for a new product is to offer it for free.
• Get into business early as early as possible.

 

Resources Mentioned:

• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
• Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
• Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
• Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives