Ep 58: How Gwen Jimmere Founded and Patented Beauty Brand Naturalicious

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Blackpodcast, Sidehustlepro, Blackwomenownedbusiness, Entrepreneurship, Nicailamatthewsokome, Blackentrepreneurs, Sidehustleshow, Smallbusinessshow, Smallbusinessowners, Smallbusinesspodcast, Marketing, Sidehustle, Blackownedbusiness, Blackwomenentrepreneurs, Business, Sidehustles, Businesspodcast, Blackwomen

4.7 • 1.8K Ratings

🗓️ 22 July 2017

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today in the guest chair, we Gwen Jimmere. Gwen is the CEO and founder of Naturalicious. What really stood out to me about Gwen is that she’s already cemented her place in history as the first African American woman to hold a patent for a natural hair care product. Not only is she a respected authority in the hair care industry, she was named one of the 100 Most Influential African Americans in the U.S. as a 2016 Root 100 Award honoree. She is also the winner of the Black Enterprise Elevator Pitch Competition, and has been featured everywere from Fast Company and Essence to Entrepreneur and The Washington Post.

On today’s episode, Gwen gets into:

How she quit her job and created Naturalicious with $32 dollars in the bank, she founded Naturalicious
The way she hustled and marketed during the early days
What her target customer has to do with Shonda Rhimes
How she’s been able to push past self-doubt + much more!

I really love what Gwen had to share.

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Gwen Jimmere - @gwenjimmere

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Transcript

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0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a
0:07.6	Side Hustle from Passion Project to Profitable Business.
0:11.3	And I'm your host, Nakela Matthews.
0:14.0	So let's get started.
0:15.0	It's Michaela here
0:20.0	and I just want to start off today's episode
0:22.0	by saying a huge thank you. Thank you guys. Many of you
0:26.4	reached out to me after my last episode where I shared that I've pulled back a bit and I'm just taking in this moment these next few weeks before my forthcoming
0:34.9	wedding and you guys reach out to me just to send love to let me know that it's okay that you
0:39.9	understand that I should be enjoying this moment and taking the time to just
0:45.2	appreciate and soak it in and I really really appreciate y'all for that you didn't
0:49.6	have to do that I even had a Sign Housele Pro Facebook community member jump in and start
0:55.8	moderating without me even asking so huge shout out to Shelea for stepping in and
1:01.7	stepping up like that and best believe as soon as I get a moment I will be hiring a side hustle pro social media assistant to support me officially in that aspect moving forward.
1:13.0	Now, I know you've heard me talk about this intern and my assistant and what I need before,
1:17.0	but it's taking me a bit longer to secure that person because I really want to make sure I can process the information and spend time on the interview process.
1:26.0	This is not something I want to rush. This is something I take seriously, not lightly, and that's because I know that hiring the right team is critical for business growth.
1:37.3	We've heard it from numerous guests, like hiring is so critical.
1:42.3	So I'm going to take my time on it.
1:49.2	Speaking of hiring, if you are looking to build the right team,
1:53.0	head over to zip recruiter.com.
1:56.0	With zip recruiter, you can post your job to 100 plus job size
	...

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