Ep.58 FashionInflux On The Social Media Strategy Behind Her 2.7 Million Followers

Working Hard, Hardly Working

[email protected]

Ceos, Unknown, Feminsim, Advice, Self-improvement, Business, Women In Business, Stories, Education, Marketing, Self Improvement, Health & Fitness, Ceo, Women Leaders, Money, Careers, Success

4.4 • 738 Ratings

🗓️ 16 October 2023

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Having accumulated over 2.7 million Instagram followers alone, Lydia Rose a.k.a Fashion Influx is thought of as the OG of social media styling and master of functional fashion. Becoming famous with her high-street fashion, Lydia grew a dedicated fan base from her recognisable styling videos. Now leading the way with beauty hacks, fashion forward styling look-books and shopping hauls, Lydia has opened up her personal life online, sharing her most intimate moments, from getting engaged, planning her wedding and home and relationship content.

Recently announcing her pregnancy, Lydia Rose is sharing the highs and lows of her pregnancy, giving her followers exclusive access to her journey so far. In this episode we uncover the woman behind the Instagram handle as Lydia shares her incredible journey through online fame, the rapid rise of her Instagram following and how she created her own niche in an incredibly saturated industry.

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Transcript

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0:00.0	It's the first customer of the day.
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0:32.0	I thought it would be really useful today to have a bit of a deep dive episode in kind of how to grow on
0:37.4	social media.
0:38.3	Lydia Rose built an Instagram following when there was already so many fashion bloggers and
0:42.9	she just absolutely took off. I went into social media as a social media manager. I started doing
0:48.6	like little short videos and very quickly they were getting pushed by Instagram like a lot.
0:53.9	How did you start to pinpoint your own social media strategy?
0:56.9	So I went down the route of content being useful.
0:59.5	Everything had to have a purpose.
1:01.4	When it comes to starting to work with brands, how did that type of thing come about?
1:05.0	Do you like generate ideas well in advance?
1:07.3	Do you schedule them in?
1:08.3	I don't think people actually realise what can go into the planning and creation of content.
1:13.4	It is easy to get put up in the sort of vanity metrics.
1:17.2	How did you originally establish your content pillars?
1:19.8	So, um...
1:20.7	If you were starting your platform now, what would your strategy look like?
	...

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