This As you know it, prepare to laugh. Prepare to get to know fishing legends in a whole new and unfiltered way.

And on occasion, you might even learn a thing or two about fishing.

Here's your host Joe Simons.

Like Diamonds.

Hello, Salt Strong Nation.

Joe Simons like Diamonds.

Got my bro, Luke Simons in the truck here.

Lookie. Luke Simon's in the truck here. Oh, man, it's a bump and ready to talk about new lure.

The Twitch.

Oh, yeah.

Man, we had quite the sales day the other day when the church was

released and also a lot of questions from people that maybe have never seen or used a soft plastic twitch lure or

twitch bait whatever you want to call it like this and so we wanted to get on the

podcast and talk about why we created this has been this has been a lure we've been

working on for a long long long time and in so there's a why behind it what this kind of could end up replacing when to use this, how to rig it.

We kind of cover all those questions that we've been seeing on YouTube and Facebook and inside the insider community.

So Luke, let's talk first and foremost about what this is.

So there's some people that might not even know what we're talking about.

What's the 30,000 foot view of what this twitch lure is,

size wise and dimples and all the stuff about it?

Yeah, so essentially this is just an upgrade to the traditional soft plastic jerk shad.

That's what this is.

...