Ep. 568: How an Injury and Opportunity Is Leading Thousands to Learn Snowboarding Virtually - Fraser Johnston
Adventure Sports Podcast
Curt Linville
4.6 • 579 Ratings
🗓️ 6 September 2019
⏱️ 53 minutes
🧾️ Download transcript
Summary
When Fraser Johnston injured himself one summer, he realized that if the same injury had happened during the snowboarding season, he’d be in a heap of trouble. As a snowboard instructor, your body’s health is crucial to earning a living since you need to be on a board with your students. He quickly began brainstorming ideas to help scale his knowledge and passion for snowboarding, just in case.
On top of that, Fraser noticed a huge lack of sign-ups in snowboarding lessons compared to skiing. The cultural stigma of snowboards and skyrocketing prices of gear and lift tickets helped fuel the idea of an economical and virtual way for him to make snowboarding more accessible to more people.
He came up with Watch and Ride, a series of virtual lessons from basic to advanced to teach every type of snowboarder new tricks, skills, and the science behind snowboarding to optimally enjoy their time on the mountain. The business has been growing steadily, as well as his skills in marketing, content-creating, and scale. If you have a love for an adventure sport and want to one day turn it into a career, give this episode a listen! You’re bound to learn something from Fraser’s story.
Fraser is offering Adventure Sports Podcast listeners 50% off memberships with the code “adventuresports” at www.watchandride.com!
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| 0:00.0 | because snowboarding is a newer sport than skiing, and it kind of had that rebellious start to, |
| 0:05.4 | you know, it was kind of seen as the anti-establishment one, you know, skiing wasn't cool |
| 0:09.4 | and snowboarding was the cool rebellious thing. So skiers are like lifelong lesson takers, |
| 0:14.1 | so they have that continuous improvement mindset, but it just wasn't quite present in snowboarding. |
| 0:21.3 | This is the Adventure Sports Podcast. |
| 0:24.1 | Trying to help you find adventure every day in any stage of life. |
| 0:27.6 | You're going to hear from explorers, adventures, business owners, and anyone living their |
| 0:32.9 | life a little more out of the box than usual. |
| 0:45.7 | Thank you. little more out of the box than usual. So after Frasier Johnston watched a movie as a kid, he fell in love with snowboarding. |
| 0:52.1 | But being in Scotland, he wasn't able to actually ride that much. |
| 0:56.0 | So about once a year when he was able to, he really enjoyed it and would watch tons of videos |
| 1:01.7 | to make sure he's ready when he did get out on the slopes. |
| 1:05.7 | Eventually led to him moving halfway around the world of British Columbia where we catch up with him today to hear |
| 1:11.5 | how his new endeavor called Watch and Ride has been going, where you learn to snowboard virtually. |
| 1:20.1 | And if you know anything about the skiing and snowboarding world, it can't be very expensive. |
| 1:24.8 | So his lessons and his training is unbelievably affordable. |
| 1:31.2 | And in fact, he wants to offer 50% off memberships to any adventure sports podcast listener by using |
| 1:38.6 | the code adventure sports at watch and ride.com. I really encourage you to check it out. And I hope you |
| 1:44.5 | enjoy this interview. And yeah, just please check him out. His story's awesome. His ambition, |
| 1:50.4 | his stoke for his sport is incredible. It just comes across as just a wonderful teacher |
| 1:57.8 | and absolutely thrilled to just share what he loves to do. So Frazier, |
| 2:02.2 | thanks for doing this interview again and yeah, enjoy the episode. Today's sponsors are CS Instant |
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