Tatu Koistinen, the CEO of Bonusway. His background is in loyalty and digital marketing and he has many growth stories to share. He’s now building the most social e-commerce loyalty platform on earth. He’s currently focused on building the leadership and culture of the business and he’s also an Ironman triathlete.

Famous Five:

• Favorite Book? – The Halo Effect
• What CEO do you follow? –  n/a
• Favorite online tool? —  Asana
• Do you get 8 hours of sleep?— Yes
• If you could let your 20-year old self, know one thing, what would it be? – Trust yourself, act quicker, and be brave

 

Time Stamped Show Notes:

• 01:16 – Nathan introduces Tatu to the show
• 02:00 – Bonusway creates more sales for ecommerce businesses
• 02:09 – Bonusway gets compensated when they create sales for a particular business
• 02:21 – Bonusway inspires consumers by informing them of the newest sales and shopping opportunities
• 02:48 – Bonusway is similar to a marketplace
• 03:15 – The companies that are partnered with Bonusway
• • 03:40 – The biggest partner has the most amount of sales generated by Bonusway
• 03:53 – The sales that Bonusway has generated for Hotels.com
• 04:20 – The ways Bonusway connects with Hotels.com’s customers
• 05:15 – Total volume of sales from all the partners combined is €60M
• 05:39 – Bonusway gets commission
• 06:20 – Sample computation of Bonusway’s commission
• 07:17 – Bonusway’s commission percentage varies per company
• 08:00 – Average 2016 revenue
• 09:10 – Tatu’s idea for Bonusway’s business model
• 10:05 – Bonusway was founded in 2011
• 10:24 – The number of people who bought in Bonusway’s platform
• 10:50 – Bonusway is currently partnered with 3000 companies
• 11:10 – 2017 goal
• 12:00 – Total funding of Bonusway is €6.9M
• 12:20 – Bonusway had a previous capital raise
• 12:39 – Team size is 40
• • 12:50 – Based all in Europe
• 13:10 – The Famous Five

 

3 Key Points:

• Be in the space where you feel most confident and know how things work.
• Having a unique business model equates to less competition in the space.
• Trust yourself, act quicker, and be brave.

 

Resources Mentioned:

• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
• Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
• Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
• Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
• The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
• Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
• Show Notes provided by Mallard Creatives