EP 550: Kip Fulks, Self Awareness & Building Things
The Rich Outdoors
Cody Rich
4.9 • 1.5K Ratings
🗓️ 5 May 2022
⏱️ 60 minutes
🧾️ Download transcript
Summary
Kip Fulks is the co founder of Under Armor and most recently Big Truck Brewing. Kip is a savage! you does everything at level 1000. I appreciate that in a lot of ways. It was really cool to chat with someone who just just has zero cap to their own possibilities and pushes themself to be what they know is possible. I love when Kip said about building Under Armor that he “didn’t pick my head up until we hit a billion in sales” The guy has relentless work ethic. We talk about his month long hunts and how he likes to be all in when he goes on a hunt. We talk about the San Carlos and chasing absolute monster bulls. Hope you enjoy this episode and it inspires you to get after it today!
Show Notes:
Self-Awareness, Under Armour & Fear of Failure – 3m 2s
Happiness, Desire & Drive – 12m 47s
Taking On Multiple Major Projects – 23m 9s
About the New Company, Origins – 26m 29s
Kip’s Look on Opportunities & Industries – 32m 24s
Kip’s San Carlos, AZ Elk Hunt & Why Hunt – 39m 47s
Advice to Self, Daily Life & Structure – 46m 34s
Side Hustle Advice & Metrics of Success – 52m 48s
Check Out Origins & BTS Beer Online – 56m 14s
Transcript
Click on a timestamp to play from that location
| 0:00.0 | That I get that's a great follow up question is like how do you know when something is working you don't |
| 0:06.0 | You got to believe |
| 0:08.0 | That you'll figure it out belong away. I like that. I like that |
| 0:12.8 | I'm all new |
| 0:15.2 | When we knew things were working we would all be filthy fucking rich and |
| 0:21.4 | The people that believe they're going to figure it out don't need that assurance |
| 0:27.1 | They just believe that they're going to figure it out |
| 0:42.3 | I can't even make this up he starts walking I draw back and he's down right there |
| 0:57.1 | All right a quick interruption to tell you about my newest project the rich ideas lab where we're setting out to create |
| 1:03.0 | 10,000 financially free outdoorsman more than just business ideas or side hustles |
| 1:07.8 | We're giving you the tools and the resources and most importantly the community to help you build that company or grow the company that you do have already |
| 1:16.0 | It's like sharing hunting camp with some of the best hunters in the world |
| 1:20.2 | Naturally, you're gonna get better. You're gonna start thinking bigger and you're gonna achieve more |
| 1:23.8 | You can check it out totally free right now. We're doing a free trial to the lab go check it out and in fact |
| 1:29.8 | You even get access to my entrepreneur course was like $500 value go check that out if you want it's 100% free right now |
| 1:36.3 | So go do the free trial see if it's worth it to you |
| 1:39.8 | I promise you it will be and we're gonna build something really amazing |
| 1:43.4 | So go be a come a part of it rich ideas lab click the link in the show notes to get your free access |
| 1:54.7 | Today's episode brought to you by the good folks over at on X maps |
| 2:00.2 | He's on X maps just about daily from my trading runs to scouting for fall hunts to everything in between |
| 2:07.5 | I feel like I'm on it quite almost as much as social media and on X maps has some really cool new features that |
| 2:14.0 | I'm almost hesitant to tell you guys about cool things like the tree species data the crop data |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Cody Rich, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Cody Rich and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

