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SaaS Interviews with CEOs, Startups, Founders

EP 480: YC Backed Polymail Raises $1M, hits 20k Users with CEO Brandon Foo

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Business, Entrepreneurship

4.6 β€’ 701 Ratings

πŸ—“οΈ 16 November 2016

⏱️ 20 minutes

🧾️ Download transcript

Summary

Brandon Foo, co-founder and CEO of Polymail (YC S16) – an email platform making businesses and companies more productive. Previously, he co-founded CTRL LA Collective, a co-working space in LA. He graduated from UCLA where he co-founded Bruin Entrepreneurs which is now the biggest entrepreneurship organization at UCLA. Listens as Brandon shares how he built Polymail and why entrepreneurs prefer it over Gmail.

Famous Five:

  • Favorite Book? – N/A
  • What CEO do you follow? –  Aaron Levie
  • Favorite online tool? β€” Asana
  • Do you get 8 hours of sleep?β€” 7-8
  • If you could let your 20-year old self, know one thing, what would it be? – "Spend more time with side projects and less on school work"

Β 

Time Stamped Show Notes:

  • 01:35 – Nathan introduces Brandon to the show
  • 02:08 – Polymail is a super-powerful email platform designed for business users
    • 02:18 – With just 1 app, you can do a lot with your email
    • 02:37 – It is a complete stand-alone email client
  • 03:15 – How are you convincing people to make the switch?
    • 03:20 – Polymail supports multiple accounts
    • 03:52 – People are looking for a complete product experience and Polymail has that
  • 04:31 – A lot of features of Polymail are not in the regular Gmail
  • 04:54 – Polymail started in 2015
    • 05:02 – Launched a Mac prototype in December 2015
    • 05:12 – There's a tremendous traction
  • 05:38 – Brandon built a small community of people who were invited to try the app
    • 05:48 – They have a Slack group so Brandon can get feedback on a daily basis
    • 06:10 – When they officially launched Polymail, these people downloaded the app and left reviews
  • 07:12 – Polymail is a free app at the moment
    • 07:20 – Polymail pro is in the works but you can sign-up for it now
    • 07:41 – Polymail pro has much more advanced features
  • 08:00 – Over 20,000 daily active users of Polymail
  • 08:12 – 150,000 total downloads and people who signed up
  • 08:27 – Every time Polymail will release a new feature, they will email the whole list of people who signed up to get them engaged in using Polymail
  • 08:52 – Brandon had raised around a million dollars
    • 09:12 – Brandon used a convertible equity
  • 09:24 – Team size of 5
  • 09:48 – The goal for Polymail is to build the platform for external communication on top of email
  • 10:08 – "Email is a critical product for business people so we saw the opportunity there"
  • 11:23 – Polymail is not for a short-term outcome
  • 12:00 – They just wrapped up their seed round
    • 12:30 – They wrapped it up in September 2016
  • 12:48 – Target people
    • 12:56 – A lot of the users are solo entrepreneurs
  • 13:45 – There's no significant changes with Gmail for the past 10 years
    • 14:09 – Maybe because they make money from ad revenue and let Gmail be a generic email platform
  • 14:40 – Find Brandon on Twiter
  • 16:44 – The Famous Five

Β 

3 Key Points:

  • An update on a product can make non-active users use the product again.
  • Consistent feedback from a group of customers can significantly improve the product.
  • Spend more time with side projects and less on school work.

Resources Mentioned:

  • Toptal – Nathan found his development team using ToptalΒ  for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of ToptalΒ  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • LeadpagesΒ  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • Assistant.to – The site Nathan uses to book meetings with one email.
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel.
  • @Foolywk – Brandon's Twitter handles
  • Show Notes provided by Mallard Creatives

Transcript

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0:00.0

This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.

0:09.0

You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.

0:16.0

I'm now at $20,000 per talk.

0:18.0

Five and six million.

0:19.0

He is hell-bent on global domination. We just broke our 100,000 unit sold mark Five and six million. He is hell bent on global domination.

0:21.2

We just broke our $100,000 unit sole mark.

0:23.9

And I'm your host, Nathan Latka.

0:27.6

Okay, Top Tribe, this week's winner of the $100 is Zach Ferran.

0:33.0

He's a 22-year-old Apple employee, and he's listening to the show and loving it.

0:38.3

For your chance to win 100 bucks every Monday, simply subscribe to the podcast on iTunes

0:43.3

now and then text the word Nathan to 3344 to prove that you did it to enter.

0:49.3

Many of you call me and tell me you love my email marketing.

0:53.3

I have a very secret tool that i used to do

0:55.2

it and it was so coincidental when clay acquired the tool it was called drip and i use drip i'm going to

1:00.9

tell you how i use it later on in the episode but if you want to use it right now and get the first

1:04.8

60 days free go to nathanlaka dot com forward slash drip i'll tell you my favorite feature and why I use it later on in the episode.

1:13.4

Nathan Latka here, this is episode 480.

1:15.7

Coming up tomorrow morning, you're going to learn from Tanner Larson.

1:18.5

He sold over 4,400 flashlights at $79 apiece

1:22.2

at a $23 cost of goods sold and a 55% net margin.

1:26.4

His company is called True Gunner.

1:27.7

So how are you doing it?

...

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