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Fat Mascara

Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary

Fat Mascara

Fat Mascara LLC

Dermatology, Fashion & Beauty, Arts, Beauty News, Makeup, Skincare, Perfume, Fragrance

4.81.8K Ratings

🗓️ 20 January 2023

⏱️ 46 minutes

🧾️ Download transcript

Summary

Whether you’re a beauty enthusiast looking for the next great product or you work in the beauty industry, this interview with Julian Reis, CEO & founder of SuperOrdinary, is a must-listen. He talks about the future of beauty shopping and explains how his company connects brands (think: Olaplex, Nécessaire, Ouai, Farmacy, Milk Makeup) with influencers and KOLs (Key Opinion Leaders) in China who sell millions of products via livestreaming platforms such as XiaoHongShu, Douyin, Kuaishou, and Taobao Live. Plus, we talk about the trusted relationship people have with their favorite influencers; why the creator economy is changing; and how his company’s new tool, GalaGala, is democratizing social selling so anyone—not just influencers—can make money if their friends or followers purchase a beauty product they recommend.


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Transcript

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0:00.0

Hey, everyone. Happy interview day. This is Jess. Happy interview day. It's a Friday for us.

0:12.0

I don't know when you're listening. Hopefully you're listening right away. I'm Jen. Welcome to Fat

0:15.6

Mascara. Welcome, welcome. So very happy to introduce you all to Julian Reese. Julian has been

0:22.9

on our radar for some time. I've been hearing about Julian for a while because he's behind a lot of

0:28.4

really cool, very innovative brands, but really he's somebody who has just got his finger on the

0:34.4

pulse of what's happening with beauty around the world. He's a true innovator. He's somebody who

0:39.8

is tapped into a lot of what's happening in beauty and the tech space and just really have retail

0:44.9

is changing around the world. Yes, we're going to talk about shopping. Let me give you a little

0:49.1

background on Julian in case you're not familiar with him in his company, which is called Super

0:53.0

Ordinary, a startup he launched in 2019. He's also the co-founder of Skin Laundry, something you might

0:57.9

be more familiar with. That's the chain that provides quickie laser facials. So he's here mostly to

1:02.4

talk about Super Ordinary and like I said, you might not have heard of that, but you've definitely

1:06.2

heard of the brands they work with like Ola Plex, Honest Beauty, Sonny's face, Physicians Formula,

1:11.3

Oh, Shani Darden, who I was just talking about on Wednesday with her cleanser. Basically, what they

1:15.5

do is they help connect brands with creators and influencers around the world, especially in China,

1:20.4

where beauty products are often discovered and sold via live stream channels that are hosted by

1:24.9

shopping influencers. So if you're one of our listeners who's in China or another country where

1:29.8

live streaming shopping is popular, you know, this shopping model is nothing new to you, but here

1:35.3

in the United States, there's only been some like small scale versions of this type of shopping.

1:41.2

And so Jess and I aren't as familiar with it. And we really wanted to learn more. So Julian's going

1:45.1

to help us with that. And he's also here to talk about a new tech tool that his company is creating

1:50.1

called Gala Gala. That's going to help regular people like literally like non influencers around

...

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