Ep. 472: Building an Outdoor Brand from Scratch - James Collie
Adventure Sports Podcast
Curt Linville
4.6 • 579 Ratings
🗓️ 25 January 2019
⏱️ 51 minutes
🧾️ Download transcript
Summary
I don't know about you, but after a long hike in the sun, an ice cold drink sounds pretty spectacular.
In an effort to do just that, James Collie noticed there weren't any products on the market to make that easy to accomplish. He decided to put garbage bags inside his day pack to hold ice. The results were dismal. He had a soaking wet back, wet gear, and an overall terrible experience trying to solve the problem.
It wouldn't be for another 20 years before he made a legitimate effort to do something about it. Thus, ICEMULE Coolers was born. They make the world's best wearable cooler. After five years, ICEMULE has built a name for itself and we get to hear the inside story of solving this problem in the outdoor industry from scratch.
Enjoy!
https://www.instagram.com/icemulecoolers/?hl=en
Save 20% off the best freeze-dried meals you’ll ever eat with Peak Refuel (@peakrefuel). Use the code ASP20 at checkout by visiting https://peakrefuel.com/
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| 0:00.0 | When I was young, I wanted to be an artist. |
| 0:01.8 | I was always kind of drawn and painting and kind of really enjoyed it and had a big creative dent. |
| 0:06.5 | And I always loved to be outside. |
| 0:08.3 | So finding something that allows me to be creative and also be outside, that's the easy part for me. |
| 0:15.5 | That's where all the fun is. |
| 0:21.1 | This is the Adventure Sports podcast where we talk to athletes, adventurers, and business owners |
| 0:27.0 | from around the world of adventure sports. |
| 0:29.5 | Whether you're climbing Mount Everest, starting a bike shop, or getting up off your |
| 0:33.7 | couch to take your kids hiking for the first time. We want you to have the motivation |
| 0:37.9 | and inspiration you need to chase that next adventure. The Adventure Sports podcast is brought to you |
| 0:43.8 | by Camp Crate, the leaders in fully planned self-guided backpacking adventures, as well as backpacking |
| 0:50.5 | gear rental. You can check them out at campcrate.net. Before I knew better, I used to carry |
| 1:00.6 | cans of food into the backcountry, like a doofus. Obviously, I don't do that anymore. I use |
| 1:07.2 | freeze-dried food, and I really only use peak refuel, the best backpacking food, the best |
| 1:13.4 | freeze-dried food in the world. |
| 1:16.2 | And if you keep listening to the episode, I can show you how to save 20% off an order if you |
| 1:20.7 | want some. |
| 1:22.5 | Happy Friday, y'all. |
| 1:24.4 | I can pretty much guarantee that every one of you have been out outdoors out in nature or doing |
| 1:32.1 | your adventure sport somewhere and you thought to yourself wow it'd be really nice to have something |
| 1:39.5 | that did this and that thing maybe it exists maybe it hasn't been invented yet. And you either |
| 1:48.5 | kept on wishing or maybe you made a little rig or something to fill that need. I know I've done that |
... |
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