So if you can buy direct, if you have the ability to go direct and buy from a black business,

please do that. If you don't have the ability to do that or you can only get access by going into a

store, by all means, go into the store and buy that product off of the shelf because that's still

helping that business, even though you might not agree with the policies or the politics of the larger retail chain.

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Hey everyone. Thanks so much for joining us today on Her Money. I'm Gene Chatsky. And as we close

out Black History Month, I wanted to shine a spotlight on one sector of the population that I am, to be honest, in awe of black female business owners.

Because get this.

Black women make up less than 10% of the U.S. population, but they have emerged as the fastest growing group

of entrepreneurs in the country. And in 2025, with the rollback of DEI programs that were

serving to boost minority and women-owned businesses, they need our support more than ever. That's why I am so

excited to welcome Tiffany Dufu back to the show. She is the president of the Tori-Berch Foundation,

which empowers women entrepreneurs by providing access to capital and education. She is also the

author of the amazing and bestselling book,

...