4.8 • 696 Ratings
🗓️ 4 November 2025
⏱️ 87 minutes
🧾️ Download transcript
Finding the right firm fit (and a well-defined path to partnership) can take time—and sometimes, the courage to start over. From wirehouse beginnings to RIA partnership, Maggie Rapplean's journey shows how clarity, persistence, and the right environment can open the door to both ownership and balance.
Maggie is a Partner at Moneta Group, an RIA based in St. Louis, Missouri, where she oversees $250 million in AUM for 108 client households. Listen in as she shares how her career transitions have helped her find the equity path she was seeking. We talk about how she successfully took over a retiring advisor's book of business, how she achieved a high retention rate in part by refreshing these clients' financial plans and offering deeper tax planning services, and how building her own team has helped her balance career growth with family life.
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| 0:00.0 | Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with |
| 0:07.1 | financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading |
| 0:12.4 | financial advisors navigated the inevitable challenges that arise on the path to success |
| 0:17.4 | and get insight from leading industry consultants about how to break through to the next |
| 0:22.2 | level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone. |
| 0:29.0 | Welcome to the 460 second episode of the Financial Advisor Success Podcast. My guest on today's |
| 0:34.5 | podcast is Maggie Rappling. Maggie is a partner at Moneta Group, an RIA based in |
| 0:38.8 | St. Louis, Missouri, where she oversees $250 million in assets under management for 108 client |
| 0:44.1 | households. What's unique about Maggie, though, is how she made the tough decision to switch |
| 0:48.9 | industry channels and firms to eventually find the path to equity ownership that she was seeking |
| 0:53.1 | and building a successful |
| 0:54.2 | advisory team in the process. In this episode, we talk in depth about how Maggie began her career |
| 0:59.8 | working within a wirehouse, where she benefited from strong business development training and |
| 1:04.0 | camaraderie with fellow advisors but didn't have a path to ownership, how Maggie then transitioned |
| 1:08.8 | with her team from the wirehouse to start an |
| 1:10.9 | independent RIA, but found it challenging without the resources of a larger firm and saw no |
| 1:15.8 | clear path to equity ownership and how Maggie decided to move to Manetta Group, which offered |
| 1:20.7 | her the resources of a larger firm, from technology to advanced planning expertise, as well as |
| 1:25.7 | a well-defined path to partnership. |
| 1:32.8 | We also talk about how Maggie has built her team within Manetta not only by transitioning some of her previous clients and adding new clients through a growing referral network, but also by taking |
| 1:36.7 | over the clients of a retiring advisor, how Maggie retained the vast majority of these clients by |
| 1:41.2 | first working alongside the retiring advisor, creating a warm |
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