The following podcast is a dear media production.

Hi guys, I'm Emma.

And I'm Julie.

And welcome back to another episode. Hey, Joel.

Hi, Am.

Okay, so this is a little bit of a different one, which I will explain to you guys in a second.

But I just have to tell you, Julie, I'm, like, very excited to do this. We are going to love recording this episode.

I feel like it's our ideal content. No, trust me it is. Let me give you the context, which is

we had to pre-record all three episodes this week, and we were thinking, what is an evergreen

topic that we should do?

And on last week's episode, we were talking about Kim and Lewis Hamilton both posting the Amund Gehry View to their stories. And we were saying, does that qualify as a soft launch?

And almost more generally, what does qualify as a soft launch? Like in the age of celebrity

relationships and social media, how do we differentiate between a soft launch, a in the age of celebrity relationships and social media,

how do we differentiate between a soft launch, a hard launch, and then whatever that was, which was kind of a nod that they were in the same place, even though we had known that

from the reports and the paparazzi photos. And so it kind of got us thinking, and essentially,

this episode is going to be dedicated to

celebrity relationship launches, whether that's a hard launch, a soft launch, social media,

at times maybe just how we initially found out about it or were introduced to the concept.

But there's no real structure here.

We kind of put together a semi-random list of just like some of the most talked

about couples, some more recent, some major throwbacks, and just reliving where we were when we

initially found out. It is an unbelievably random list, I will warn. Yeah, I mean, we're going

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