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The 10 Minute Entrepreneur

Ep. 458: The Most Important Business Exercise You're NOT Doing

The 10 Minute Entrepreneur

Sean Castrina

Entrepreneurship, Marketing, Business

4.8308 Ratings

🗓️ 23 October 2023

⏱️ 13 minutes

🧾️ Download transcript

Summary

Have you ever had a War Games exercise for your business? Let's do one that covers a range of different scenarios 

gigstrategic.com
seancastrina.com

Transcript

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0:00.0

You are listening to the 10 Minute Entrepreneur podcast with host, Sean Castrina.

0:12.0

Today's podcast is called the most important business exercise you're not doing.

0:17.0

This is the one thing that is an absolute game changer, especially for people who are,

0:21.0

you have a business in a less than five years old. This probably has never crossed your mind.

0:26.0

Now, veterans, you may have done something similar to this and not even realized you did it.

0:31.0

It's called a war games exercise.

0:33.0

What it is is we're going to play out every war game scenario that can basically wipe you out.

0:39.0

There was an old movie years ago called war games where it just played out every, you know,

0:44.0

nuclear scenario and how, you know, what would be the response.

0:48.0

And that's kind of what we're going to do in this exercise right now.

0:52.0

And I think it'll, it'll change how you think about how, you know,

0:57.0

how secure your company actually is.

1:00.0

COVID probably helped with this, but we're going to go through it right now.

1:03.0

About eight different things you need to ask yourself the first thing you need to do a staffing scenario.

1:08.0

What am I talking about?

1:10.0

You probably have one to three people in your organization that if you lost them,

1:14.0

if they quit tonight, you'd be screwed.

1:19.0

And I want you to replace them right now.

1:23.0

Not for real, but I want you to run an ad.

1:27.0

A ghost ad, you know, you can kind of run or you know, get use of burn or phone if you have to for the number.

1:33.0

I've done this and I'm actually doing it today because I've done this a few times because I'm teaching this lesson.

1:39.0

I'm doing the exact same thing.

...

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