Ep 45: The Business of Baking with Jocelyn Delk Adams of Grandbaby Cakes

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Blackpodcast, Sidehustlepro, Blackwomenownedbusiness, Entrepreneurship, Nicailamatthewsokome, Blackentrepreneurs, Sidehustleshow, Smallbusinessshow, Smallbusinessowners, Smallbusinesspodcast, Marketing, Sidehustle, Blackownedbusiness, Blackwomenentrepreneurs, Business, Sidehustles, Businesspodcast, Blackwomen

4.7 • 1.8K Ratings

🗓️ 19 April 2017

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Continuing with ‘How to Make a Living Doing What You Love’ month, today in the guest chair we have Jocelyn Delk Adams of ‘Grandbaby Cakes.’ You may know Jocelyn for her awesome recipes, including the mouthwatering Salted Caramel Chocolate Chip Cookie recipe. She is better known as a founder, author, national television personality and brand ambassador behind the award winning cookbook Grandbaby Cakes and the food website Grandbaby-Cakes.com, which gives her family’s, particularly her grandmother’s, cherished generational recipes her modern spin while preserving the most important ingredient- tradition. Jocelyn is also TODAY Show Tastemaker and a cast member one of the Cooking Channel’s longest running most popular shows, “Unique Sweets”.

Nowadays, being a food blogger is no easy feat. Jocelyn and I get into how you really have to be scrappy and identify what’s going to set you apart.

On this episode, Jocelyn dishes on:

What made her start a blog in the first place
How she knew when it was time to make the leap
Her approach to forming partnerships and relationships with major brands
Plus ALL of the revenue streams in her business

Get ready to jump into the kitchen with Jocelyn.

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Transcript

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0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a
0:07.6	Side Hustle from Passion Project to Profitable Business.
0:11.3	And I'm your host, Nakela Matthews.
0:14.0	So let's get started.
0:15.0	Welcome back.
0:18.0	This is Nakela here and you're listening to episode 45
0:22.0	of Side Hustle Pro. I'm back again with another
0:25.7	episode on the theme of how to make a living doing what you love. This week we talk to Jocelyn Delk Adams. I first came across Jocelyn and her
0:37.8	brand, Grand Baby Cakes, doing some innocent Facebook scrolling. I stumbled upon this video of this awesome
0:45.6	salted caramel chocolate chip cookie recipe and I was just mesmerized.
0:51.1	When I tell you mouth watering, seriously, Google this recipe. So of course, that led me to click on her Facebook page for Grand Baby Cakes.
1:01.0	And I just started to explore and learn about her.
1:05.2	I would later then meet her at the 2016 signature CEO
1:09.4	conference where she was a speaker.
1:11.4	And I knew then I had to have her in the guest chair.
1:14.5	So here's a little bit more about Jocelyn from her bio.
1:17.6	Jocelyn is the founder, author, national television
1:20.8	personality, and brand ambassador behind the award winning cookbook
1:24.8	grand baby cakes and the food website grand baby cakes dot com which gives her
1:30.3	families particularly her grandmothers, cherish generational recipes her modern spin
1:36.9	while preserving the most important ingredient tradition.
1:41.2	Jocelyn is also today's show Tastemaker and a cast tradition. unique sweets. Nowadays being a food blogger is no easy feat.
	...

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