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The 10 Minute Entrepreneur

Ep. 448: The Big 5

The 10 Minute Entrepreneur

Sean Castrina

Entrepreneurship, Marketing, Business

4.8308 Ratings

🗓️ 14 August 2023

⏱️ 10 minutes

🧾️ Download transcript

Summary

We’re going to talk about the FIVE NUMBERS THAT MOVE THE NEEDLE.

seancastrina.com

gigstrategic.com

Transcript

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0:00.0

You are listening to the 10 Minute Entrepreneur podcast with host, Sean Castrina.

0:09.0

Okay, on today's podcast, we're going to talk about the only five numbers that matter

0:16.4

in business.

0:18.0

We get caught up in so many things I've learned, you know, countless ways that you can evaluate

0:23.3

whether your business is doing good or not doing good, we got EBITDA and all these endless

0:28.8

different things.

0:29.8

I'm going to just talk to you as a small business owner, what I think moves the needle.

0:35.0

And even if you're a large business owner, I think you would agree with these.

0:37.7

The first number that matters because I ask people this and it's like trying to get a

0:41.4

nuclear secret when I'm trying to buy their company, is how much do you make as the owner?

0:47.0

Ask a small business owner that and you will see a dance.

0:51.5

You will see uncomfortableness.

0:52.5

They will try to tell you all these little things that they're getting.

0:55.6

I'm like, no, no, no.

0:56.9

Tell me what was on your tax return last year.

1:02.0

This business LLC, whatever it is, paid you what?

1:05.8

Give me the number.

1:07.5

They, you will not get that answer.

1:10.3

They'll dance, they'll move because that's the one that matters.

1:15.4

I mean, there's five, but that's definitely, you know, the pre-eminent one.

1:21.2

Because if you're not making money, you have an ex, you know, you have a hobby.

1:25.8

You have a hobby that's probably an expensive hobby and you have one that takes up a great

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