Ep 446: Getting Known In Your Local (Facebook Group) Community To Quickly Add $30M In The First Two Years with Misty Lynch

Financial Advisor Success

Michael Kitces

News, Business, Entrepreneurship, Business News

4.8 • 696 Ratings

🗓️ 15 July 2025

⏱️ 90 minutes

🔗️ Recording | iTunes | RSS

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Summary

After growing her AUM by $30 million in just two years, Misty Lynch has become a go-to financial planning expert for small business owners and families within her community. This is thanks in part to her reputation inside local Facebook groups frequented by her ideal target client, where she rarely promotes herself but is frequently recommended.

Misty is the owner of Sound View Financial Advisors, an RIA based in Massachusetts that manages $46 million for approximately 100 households. In this episode, Misty shares how her early content creation efforts (including a blog and a podcast) laid the groundwork for greater visibility and referrals, as well as how purchasing a retiring advisor’s practice helped her jump-start firm ownership. You'll hear how she raised legacy client fees while implementing a scalable service model, how leveraging life coaching techniques has deepened her client relationships, and more.

For show notes and more visit: https://www.kitces.com/446

Transcript

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0:00.0	Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with
0:07.1	financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading
0:12.4	financial advisors navigated the inevitable challenges that arise on the path to success
0:17.4	and get insight from leading industry consultants about how to break through to the next
0:22.2	level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone.
0:28.9	Welcome to the 446th episode of the Financial Advisor Success Podcast. My guest on today's podcast is
0:35.0	Misty Lynch. Misty is the owner of Soundview Financial Advisors and RIA based in Walpole, Massachusetts,
0:41.1	that oversees $46 million in assets under management for approximately 100 client households.
0:46.8	What's unique about Misty, though, is how she grew her AUM by $30 million in two years in part
0:52.0	by being recognized as a financial planning expert within
0:54.5	Facebook groups for her ideal target clients of small business owners and families in her local area.
0:59.6	In this episode, we talk in depth about how Misty gained notoriety in key Facebook groups.
1:04.2	For example, the Boston Business Women's Group, not necessarily by promoting her own business
1:08.3	or content, but rather by being recommended by group
1:10.9	members who were already familiar with her work, how Misty started creating personal finance
1:14.7	blog content while she was still working in a corporate role at a broker dealer, which gave her
1:18.5	a running start when she did make the transition to client-facing advisor, and how Misty started
1:23.2	a podcast that gave her access to key centers of influence, and such as estate planning and
1:27.3	student loan planning attorneys, and led to referrals from these professionals down the line. a podcast that gave her access to key centers of influence and such as estate planning and student
1:27.5	loan planning attorneys and led to referrals from these professionals down the line. We also talk about
1:33.0	how Misty jump started her firm ownership journey by buying a firm from a retiring advisor, which helped
1:38.5	her avoid the time and effort involved in registering a firm from scratch. How Misty raised the fees on
	...

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