EP 442: $803k In 2015 Revenue from The Hardcore Closer, Ryan Stewman

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 9 October 2016

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ryan Stewman, CEO and CTO of Clyxo.com – the world’s only opt-in social media search engine. Ryan has one of the top online training resources for sales people worldwide, and is a best-selling author/contributor to Forbes Entrepreneur, Huffington Post, and The Good Men Project. Listen as Ryan talks about his new book, Elevator to the Top and how he is addicted to success.

Famous Five:

Favorite Book? – Influence
What CEO do you follow? – Elon Musk
Favorite online tool? —Leadpages

Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be? – “I was at the right place at the right time 20 years ago. Just following the path that led me to where I’m at today.”

Time Stamped Show Notes:

02:38 – Ryan’s focus
- 02:40 – Focus on Hardcore Closer
- 03:10 – Modern ways to close sales
03:30 – Founded Hardcore Closer in January 2012
03:45 – 35,000 people on his list
03:57 – Content strategy
04:35 – Reasons why Ryan writes for publications
05:15 – Use ads for Facebook
- 05:25 – Spent $250,000 to grow his page
06:08 – 4,000 unique buyers for Hardcore Closer
- 06:25 – Elevator to the Top
- 06:40 – People love Ryan’s products and they keep coming back to buy more
07:18 – First year revenue
07:40 – Ryan had an app
08:10 – Total revenue in 2015
- 08:30 – “I want to be transparent with the numbers”
- 08:55 – Free cash flow in 2015
09:25 – Other expenses
- 09:34 – Facebook ads costs has toned down
- 09:48 – Most significant cost
- 10:11 – Affiliate marketers
10:23 – 57 people in 30K per year program
10:36 – Estimate revenue in 2016
10:50 – Ryan’s salary
- 11:00 – Ryan talks about his cars
11:30 – Team size
11:40 – Revenue stuff: one-time or monthly?
- 11:45 – 99.99% one-time
12:32 – Hardcore Closer app to 42222
- 12:39 – Backend of the app
- 12:50 – It is a website that is mobile optimized
13:40 – The Hardcore Closer podcast
- 13:47 – Downloads per month
- 14:16 – No guests
15:05 – Ryan’s book is self-published
15:20 – Connect with Ryan through his Facebook, podcast and website
17:45 - The Famous Five

3 Key Points:

Keep your customers happy and you’ll gain more.
It’s good to let people know about your numbers – it gives them an opportunity to learn from them.
Do what you love to do.

Resources Mentioned:

Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks – The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Facebook – Ryan’s Facebook account
Clyxo.com – Ryan’s website
HardcoreCloser.com/podcast – Ryan’s podcast

Show Notes provided by Mallard Creatives

Transcript

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0:00.0	This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
0:09.0	You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
0:16.0	I'm now at $20,000 per talk.
0:18.0	Five and six million.
0:19.0	He is hell-bent on global domination. We just broke our 100,000 unit sold mark Five and six million. He is hell bent on global domination.
0:21.2	We just broke our 100,000 unit sole mark.
0:23.9	And I'm your host, Nathan Latka.
0:28.0	Okay, Top Tribe.
0:29.1	This week's winner of the 100 bucks is Rhett Gillins.
0:33.0	He's in the restaurant industry and he feels stuck.
0:35.9	He wants to start his own software business. So
0:37.7	congratulations, Rhett, for your guys' chance to win 100 bucks every Monday morning. Simply
0:43.3	subscribe to the podcast on iTunes now in order to enter and then text the word Nathan to 3344
0:50.0	to prove that you subscribed. Okay, many of you heard I made a big league acquisition of a company called Send Later,
0:57.6	and I'm a greedy business guy.
0:59.1	I didn't want to give away equity to a technical co-founder.
1:01.7	So I found my coders on a website called TopTol at Nathan Latka.com forward slash T-O-P-T-A-L.
1:08.9	I paid over $12,000 to the site to a guy named he
1:12.4	Shaming in China, who I've never met, but we're going to build a big business together.
1:16.8	I'm taking Send Later public by the time I turn 30. I'll tell you more about Toptoe
1:20.8	later on in this episode.
1:22.6	Nathan Latka here. Coming up tomorrow morning, you guys are going to learn from Joel
	...

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