Sujan Patel, an entrepreneur and a marketer who’s made a career out of learning how to keep an eye on ALL the moving pieces of his business. He's the co-founder of two successful digital marketing companies, ContentMarketer and Web Profits.

Famous Five:

• Favorite Book? – Never Eat Alone
• What CEO do you follow? – Elon Musk
• Favorite online tool? — Buzzsumo

• Do you get 8 hours of sleep?— “No”
• If you could let your 20 year old self know one thing, what would it be? – “I wish I knew that I could work harder”

 

Time Stamped Show Notes:

• 01:43 – Nathan introduces Sujan to the show
• 02:03 – What is Web Profits and how does it make money?
• • 02:09 – Marketing agency
• 02:20 – Average retainer is $ 10,000 a month
• • 02:40 – Reject 90% of the people
• 03:00 – 20 clients at the moment
• 03:05 – Web Profits is founded earlier this year
• 03:12 – Consulting firm
• 03:40 – Joint venture with a big company in Australia
• 03:55 – 90 team members
• • 04:09 – 8 people are in Austin
• 04:21 – Total revenue at the moment
• 04:28 – Goal in 2016 is to hit a million
• 04:50 – Sujan’s thoughts on distractions
• • 05:05 – Sujan likes to do a lot of things
  • 05:12 – Additional 4 SaaS businesses
  • • 05:28 – ContentMarketer, Narrow.io, Quu.co, LinkTexting.com
• 06:40 – Sujan helps in strategy
• 07:37 – ContentMarketer has a few products
• • 07:44 – Email and twitter outreach
  • 08:09 – Great for bloggers and podcasters
  • 08:30 – Just hit a million email sent
  • 09:00 – Finding an email is an art
• 09:26 – Total number of customers on all the business
• 09:27 – Average pay per month
• 09:55 – MRR
• 10:15 – “It is definitely worth it”
• 11:20 – RPU
• 12:00 – Number of paying customers on Quu.co
• • 12:10 – Quu.co as SaaS and an advertising content
  • 12:53 – Number of customers per promotion
• 13:09 – ContentMarketer is a bootstrap
• • 13:15 – Founding date
  • 13:25 – First year revenue
  • 14:00 – UX designs
• 14:25 – Launching a new product
• • 14:55 – Gross customer churn for ContentMarketer
  • 15:10 – No upselling
  • 15:30 – “We know what product to sell”
• 15:48 – 4 team members for connector
• 15:56 – Goal for the business
• • 16:10 – Grow as big as possible
• 16:31 – Sujan owns half of LinkTexting.com
• • 16:38 – Acquired the whole company with a partner
• 17:16 – Connect with Sujan through his blog and Twitter
• 18:50 - The Famous Five

 

3 Key Points:

• It is easier to promote your products if you know them well.
• Have a bigger goal for your business.
• Creating a great email is like creating great art – you need the right tools and the right artist.

Resources Mentioned:

• Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
• Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
• Freshbooks – The site Nathan uses to manage his invoices and accounts.
• Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
• Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
• SujanPatel.com – Sujan’s blog
• @SujanPatel – Sujan’s Twitter handle
• Show Notes provided by Mallard Creatives