Ep. 439: How Dr. Shereene Idriss Became the PillowtalkDerm

Fat Mascara

Fat Mascara LLC

Dermatology, Fashion & Beauty, Arts, Beauty News, Makeup, Skincare, Perfume, Fragrance

4.8 • 1.8K Ratings

🗓️ 23 September 2022

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Board-certified dermatologist Shereene Idriss, MD, is here to share everything she learned about beauty industry B.S. while she was creating her new skincare line, PillowtalkDerm. She explains how product development usually works (and how it should work), why the language on skincare products is so confusing, the reason she decided to focus on melasma and discoloration, and how to find other #skinfluencers you can trust online. Plus: She shares her favorite makeup, sunscreen, and perfume—and the best eyeliner for the Chocolate Brown Years.

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Transcript

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0:00.0	Hello, hello, welcome to Fat Mascara. It's interview day.
0:12.2	Yes. Hi, I'm Jen Sullivan. Hey, what's up? I'm Jess. Okay. So we have a fabulous guest here.
0:19.5	She is one of our very few second timers, meaning this is her wait for it second time on
0:28.1	Fat Mascara. Thanks for explaining what second timer means, Jess. I know. It wasn't sure if
0:34.4	everyone knew. It's true. It's a very elite group. She was on episode 139 called all about
0:40.5	eyes. Still one of our top downloads. Dr. Edris, good job. Since then, she has found
0:47.8	at her own skincare brand Pillow Talkderm that just launched, which is like why we thought
0:53.0	it'd be good timing to have her back on the show. Also, full disclosure before we get into
0:57.7	this, I'm friends with Dr. Edris and I helped her with a copywriting on her website and the
1:01.8	product naming for this line. But you guys know me that I wouldn't do that unless I actually like
1:06.8	the products and use them. I think they're really good. So just wanted to make sure you knew about
1:10.8	that connection and it doesn't mean we get like a money or a kickback or anything. If you decide
1:15.7	you want to buy her products after you hear this and we're not just talking about a product,
1:19.3	but I just want to make sure we are clear on that. So what are we talking about? I mean skin
1:25.3	influencing skin influencers, like when she first came on, that wasn't even a thing and she became
1:29.9	one of the big names in that. And in case you don't know who Dr. Edris is, Dr. Shreen Edris, the
1:34.6	Pillow Talkderm, she graduated Magna Cum Laude from the Medical Honors Program at GW and then
1:41.0	completed a research fellowship at Harvard University and finalized her dermatology training at Tufts
1:46.0	in Boston. Now she's in New York City, she's the founder and dermatologist, she's not the only
1:50.9	dermatologist there, but she founded Edris dermatology, which is new also since we talked to her
1:55.7	last time. And of course, her new brand Pillow Talkderm. So we're going to talk about all of that.
2:01.5	I just realized talk and pillow talk. Yes, she's like what she does. What we do is what she does.
	...

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