Traveling During Thanksgiving Week | Guest: Scott Adams Now in paperback, and updated with a new afterword, Adams’ NYTBestseller takes an unflinching look at the strategies Donald Trump used to prompt mass delusion among both Democrats and Republicans. WIN BIGLY Persuasion in a World Where Facts Don’t Matter By: Scott Adams In the summer of 2015, Scott Adams was in the middle of an unplanned career pivot from “guy who created the Dilbert comic” to a maverick political pundit. A week after Nate Silver put Trump’s odds at 2% in his FiveThirtyEight.com blog, Adams predicted on his own blog that Trump had a 98% chance of winning the presidency based on his persuasion skills. Now Adams explains how he knew so early that Trump wasn’t simply a lucky clown, taking readers inside one of the most important perceptual shifts in the history of humankind. In the paperback edition of his New York Times Bestseller, WIN BIGLY: Persuasion in a World Where Facts Don’t Matter (Portfolio, October 30, 2018), Adams draws upon his background in hypnosis, persuasion and business to reveal the method in Trump's supposed madness, painting him as a “Master Persuader” who intentionally flipped the political narrative on its head. With the addition of a “one-year-later” afterword, Adams deconstructs the tactics Trump used to persuade his way to the White House, including: • Linguistic Kill Shots – Learn how Trump branded his opponents with persuasive nicknames that wouldn’t wash off. We all remember Low Energy Jeb, Lyin’ Ted, and Crooked Hillary. Find out why those names worked so well. • Setting the table – it is easier to persuade someone who already believes you are persuasive. By publishing the bestseller, Art of the Deal in 1987, Trump positioned himself as a stellar negotiator, and as a result, Americans expected he would be persuasive. • Visual Persuasion – Sight is our dominant sense. Find out how Trump consistently used weapons-grade visual persuasion (For example, “the wall”) while his opponents tried to sell invisible concepts.   Making it clear that he did not agree with the policies of either candidate, Adams uses Trump’s historic presidential run to reveal truths about how humans are influenced, and how readers can copy those skills – for better or for worse. (We hope you use your new powers for good.) SCOTT ADAMS is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years working in the technology realm at a major bank and later a phone company. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco. For more on Adams, visit www.blog.dilbert.com, and be sure to follow him on Twitter, @ScottAdamsSays. Learn more about your ad choices. Visit megaphone.fm/adchoices