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Financial Advisor Success

Ep 429: What It Takes To Really Help (HNW) Business Owners Navigate Their Wealth With Purpose with Ali Nasser

Financial Advisor Success

Michael Kitces

News, Business, Entrepreneurship, Business News

4.8696 Ratings

🗓️ 18 March 2025

⏱️ 90 minutes

🧾️ Download transcript

Summary

Ali Nasser is the Founder of the Wealth Integration System for Entrepreneurs (WISE), an education and coaching company based out of Houston that works with entrepreneurs facing a liquidity event and trying to figure out what’s next—as well as the financial advisors who serve them. Having built a successful advisory business by helping high-net-worth entrepreneurs align their financial goals with their entrepreneurial mindset, even when it conflicted with traditional financial planning advice, Ali's approach was so effective that he eventually sold his advisory firm to focus exclusively on coaching and consulting services for entrepreneurs.

Listen in as he explains how he helps entrepreneurs manage concentration risk, overcome reluctance to invest outside their business, and address lingering financial scarcity mindsets despite their significant wealth. You'll hear about his journey from advisory firm owner to full-time coach, the challenges of ensuring a team delivers a consistent, high-level client experience, and why he ultimately decided to focus on empowering business owners and the advisors who serve them.

For show notes and more visit: https://www.kitces.com/429

Transcript

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0:00.0

Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with

0:07.1

financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading

0:12.4

financial advisors navigated the inevitable challenges that arise on the path to success

0:17.4

and get insight from leading industry consultants about how to break through to the next

0:22.2

level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone.

0:29.0

Welcome to the 429th episode of a Financial Advisor's Success podcast. My guest on today's podcast is

0:34.9

Ali Nasir. Ali is the founder of wealth integration system for

0:38.8

entrepreneurs, or Wise, an education and coaching company based in Houston, Texas, that works with

0:44.2

entrepreneurs facing a liquidity event and trying to figure out what's next and the financial

0:48.7

advisors who serve them. What unique about Ali, though, is the path of how he built his advisory business by helping

0:55.9

these high net worth business owners to achieve their financial goals while being true to their

1:00.5

entrepreneurial mindset and drive, which can sometimes conflict with standard financial planning

1:05.8

advice, which was so successful that Ali eventually sold his advisory firm so he could focus

1:10.3

even more deeply with non-advisory coaching and consulting services to entrepreneurs. In this episode, we talk in

1:16.4

depth about how Ali attracted high net worth business owner clients to his advisory firm by identifying

1:21.4

planning gaps created by the client's current investment in tax and estate advisors who might not

1:26.5

really have been coordinating their

1:27.9

advice on the full breadth of the business owner's tax situation, especially in areas like making

1:32.7

charitable donations in the most efficient way possible. How doing so helped Ali convince busy

1:38.8

business owner clients to go through a multi-meeting pre-engagement process to further demonstrate

1:43.4

the value he provided

1:44.6

and helped both sides understand whether they could be a good fit in the long run.

...

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