Ep. 416 | The Vortex Origin Story with President and CEO, Joe Hamilton

Vortex Nation Podcast

Optics, Sports, Vortex Nation, Shooting, Vortex Nation Podcast, Wilderness, Binoculars, Rifle, Scope, Hunting, Vortex, Vortex Optics, Riflescope, Gun, Long Range

4.9 • 1.5K Ratings

🗓️ 20 October 2025

⏱️ 104 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joe Hamilton, President and CEO of Vortex, sits down with Mark Boardman to give Vortex’s gritty origin story, shed light on the philosophies that make Vortex what it is, and let you know about a brand-new podcast he’ll be hosting. If you like inspiring stories, great information, and want a sneak peek into a platform that may be exactly what you and your business need, tune in!

Transcript

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0:00.0	Welcome to the Vortex Nation podcast, brought to you by lovers of hunting, shooting, public lands, the Second Amendment, and good food.
0:17.7	What is up, everybody? Mark on the mic, and I am joined by a very special guest, Mr. Joe Hamilton,
0:24.6	president and CEO of Vortex Optics. I'd say we've been doing some pre-podcasting, Joe, because
0:31.3	sometimes, like, we kind of do the talk before the talk, we've just been doing some pre-laffing.
0:36.2	Right. Which I feel like every time we get together, you know, we jump in, I mean, really for the last almost 17 years, a lot of really good laughs, some great stories. Highly productive. Highly productive. I imagine we'll probably have a few throughout this podcast. We're running it pretty loose, though, pre-podcast, so we we might not you know cover cover everything that we
0:54.2	chatted about yeah feel free to comment on what uh what the inside jokes were we can fill you in
0:58.4	just know we will be laughing joe this has been this podcast in my opinion is a long time coming
1:07.2	and yet i also think it's perfect timing so like a little bit of foreshadowing there,
1:12.2	but I want to talk today with you about the history of vortex, you know, pre-vortex, you know,
1:20.1	what led to vortex? I feel like throughout the years, I'm sure you've heard this too, when we
1:24.4	kind of finally gained some significant momentum, like, man, you guys came out
1:28.2	of nowhere.
1:29.0	Right.
1:29.4	And it's like, oh, no, buddy.
1:30.9	Yeah.
1:31.3	Yeah, you want to slug them.
1:34.8	What'd you say?
1:35.7	Yeah, what'd you say?
1:37.0	I'm fighting words.
1:38.4	This took a while.
1:39.7	Took a while.
1:40.8	I mean, an incredible evolution, you know, your mom and dad, the founders of the company,
	...

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