4.8 • 696 Ratings
🗓️ 10 December 2024
⏱️ 90 minutes
🧾️ Download transcript
Erika Wood is the Director of Wealth Management of VisionPoint Advisory Group, a hybrid advisory firm based in Dallas that oversees approximately $3 billion in assets under advisement for both 780 client households and retirement plans. Erika’s firm stands out for its use of centralized financial planning and service teams, along with a ticketing workflow system, to streamline a firm-wide planning process, efficiently serving a private wealth client base with $600M in assets under management.
Listen in as Erika shares how her firm streamlines client meetings and task completion, ensuring efficiency and accuracy across all client interactions. She discusses her firm's approach to client segmentation and fee-setting based on a data-centric analysis of service costs, adding a profitability buffer to maintain a sustainable business model. Erika also talks about how her firm builds client loyalty, as well as the importance of advisors finding their niche in the financial planning field to maximize their unique strengths.
For show notes and more visit: https://www.kitces.com/415
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0:00.0 | Welcome to the Financial Advisor Success Podcast, where you go behind the scenes with |
0:07.1 | financial planner, speaker, and consultant Michael Kitsis to hear stories of how leading |
0:12.4 | financial advisors navigated the inevitable challenges that arise on the path to success |
0:17.4 | and get insight from leading industry consultants about how to break through to the next |
0:22.2 | level in your advisory business. And now here's your host, Michael Kitsis. Welcome, everyone. |
0:29.0 | Welcome to the 415th episode of the Financial Advisor's Success Podcast. My guest on today's |
0:34.2 | podcast is Erica Wood. Erica is the Director of Wealth Management for Vision Point Advisory Group, a hybrid advisory firm |
0:40.4 | based in Dallas, Texas, that oversees approximately $3 billion in assets under advisement |
0:44.5 | for both 780 client households and for retirement plans. |
0:48.7 | What's unique about Erica, though, is how her firm leverages centralized financial planning |
0:52.6 | and service teams, along with the ticketing workflow system, to systematize the farm-wide planning process to more efficiently |
0:59.1 | serve its 600 million AUM of private wealth clients. |
1:03.0 | In this episode, we talk in depth about how Erica's firm uses an internal meeting preparation |
1:07.4 | team to support their client-facing advisors, both by preparing financial |
1:11.1 | plans in the firm's planning software and by providing their advisors with a pre-meeting |
1:14.9 | worksheet with all the information they need to run the meeting. How Erica's firm is able to more |
1:19.3 | efficiently complete tasks by dividing its client service team by functional specialty, rather than |
1:24.6 | just assigning client service team members to particular advisors. |
1:32.8 | And how Erica's firm is using a ticketing system within its CRM with required fields their advisors must fill out to ensure that every task is completed efficiently and correctly. |
1:39.2 | We'll talk about how Erica's firm divides his client segments, private wealth clients, |
1:43.9 | e-wealth clients, and foundational |
1:45.2 | clients based on their investable assets as well as the complexity of their planning needs. |
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