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Second in Command: The Chief Behind the Chief

Ep. 409 - How to Attract and Retain Top Talent Without Breaking the Bank

Second in Command: The Chief Behind the Chief

Second in Command with Cameron Herold

Entrepreneurship, Business, Management, Careers

4.5 • 1.6K Ratings

🗓️ 12 September 2024

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's episode of the Second in Command podcast, Cameron discusses the essential strategies for attracting and retaining top-tier talent for executive roles. 

The conversation emphasizes the importance of creating a strong company brand and leadership presence online, as well as the necessity of conducting rigorous interview processes to identify true A players. 

Cameron also explores the nuanced topic of compensation, particularly the complexities surrounding equity and bonuses. He argues that fair and substantial base pay, along with generous vacation policies, can better motivate top talent than traditional bonus structures, which may inadvertently demotivate employees.

If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!



In This Episode You'll Learn:

  • The essential elements your company needs to attract high-caliber executives. (0:50)
  • Why traditional job postings won’t land you a top-tier second in command. (2:25)
  • The benefits of using specialized executive search firms to find and recruit exceptional COO candidates. (2:50)
  • The pitfalls of giving away equity too freely, and strategies for ensuring equity is earned and tied to performance. (4:50)
  • Why performance-based bonuses might not always motivate employees. (6:00)
  • And much more...


Resources:

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Transcript

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0:00.0

I'm Cameron Herald, the founder of the Second Command Podcast.

0:03.0

Really quick, before we jump into today's episode,

0:05.0

you need to know about two important ways that we can help you and your company grow.

0:09.0

Number one, check out the COO Alliance.

0:12.0

It's for C.O.

0:13.4

Presidents, BP Ops, or whoever is your company's second in command to the

0:17.2

CEO. The C.O. Alliance is the world's leading community for the

0:21.1

second in command command and it gives

0:22.8

COOs the tools and connections to grow themselves and the company.

0:27.2

Head over to C.O.Aliance.com to learn more about our members and the

0:30.8

results, the program, and our 10X guarantee.

0:34.3

If you qualify for membership, you can set up a complimentary call with our team to discuss if it's

0:38.4

right for you.

0:39.4

I'll tell you about number two in a bit, but first first let's start this week's episode.

0:43.9

So you need to be able to pull them away from wherever they are and bring them over to

0:47.8

you which means your company needs to be great, your branding needs to be great,

0:51.9

your marketing and PR should be great, your company website needs to be great, your marketing and PR should be great, your

0:53.8

company website needs to be good, your leadership team on your website needs to be

0:57.9

strong and your profiles need to resonate, and you need to be able to draw

1:02.0

them in to your business.

1:04.0

Welcome to the Second and Command Podcast, produced by the COO Alliance and brought to you by its

1:15.6

founder Cameron Herald. In the Second in Command Podcast we talked to top

...

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