Ep. 393 - Deleting a 600,000 Subscriber Channel w/ Jack Settleman from Snapback Sports

The Taekcast

Davis Mattek

Fantasy Sports, News, Sports News, Sports

4.9 • 808 Ratings

🗓️ 19 February 2025

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A fascinating discussion with a Jack Settleman from Snapback Sports, who made the bold decision to delete a 600,000-subscriber YouTube channel. Learn valuable youtube advice and content strategy insights as we explore the reasoning behind this dramatic move. The conversation delves into social media strategy, tiktok integration, and instagram growth tactics that shaped this unconventional choice. Draft for $1,500,000 on UnderDog Fantasy & Get A $250 Deposit Bonus With A FREE Pick 'Em Bonus Entry: https://play.underdogfantasy.com/p-davis-mattek Get $40 Off A Six-Month RotoGrinders Subscription: https://rotogrinders.com/premium/nfl?promo=davis Sign Up For THE SOLVER Here: https://thesolver.com?ref=yzk0mda Try Out UNABATED'S Premium Sports Betting + DFS Pick 'Em Tools: https://unabated.com/?ref=ymjkzgj Sign up for premium fantasy football content and get exclusive Discord access: www.patreon.com/davismattek Subscribe to the AutoMattek Absolutes Newsletter: https://automattekabsolutes.beehiiv.com/ Download THE DRAFT CADDY: https://endgamesyndicate.com/membership-levels/?pa=DavisMattek Timestamps: 00:01 Deleting A YouTube Account with 600,00 Subscribers 6:01 Is YouTube Shorts even a meaningful driver of subscriptions? 8:10 The Bot Community On TikTok 11:30 The power of narrative 15:30 Being likable is the META 21:30 Optimization vs Authenticity 27:30 The Snapback Sports Demographic 30:30 How Big Is Youtube, Really? 33:45 You would be surprised how in depth thumbnails are 38:00 The mystery of why the human mind clicks on titles 43:30 Sports Betting Content Is HARD 48:14 What are your content consumption habits 50:30 Sports Gambling Twitter is the worst place on earth 56:10 What is worse: knowingly scamming people selling picks OR thinking that you are a winning bettor selling picks (when the picks are bad)? 1:02:30 Do you get lonely working at home? Audio-Only Podcast Feed For All Davis Mattek Streams: https://podcasts.apple.com/us/podcast/grinding-the-variance-a-davis-mattek-fantasy-football-pod/id1756145256 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	So, Jack, you deleted a YouTube account with 600,000 subscribers.
0:18.6	You just deleted it.
0:19.3	You nuked it off the face of the earth. Why did you do that?
0:23.7	I love the no intro. That's so good. And it's so good for the meta of content creation.
0:29.0	Like you just go straight for the hook. We don't need intro. Yeah. I did. So we did that probably
0:35.7	November of 23. We had built up our subscriber base since I started
0:43.4	Snapback. So call it like 2018, probably posted some random sports stuff. COVID post a lot of
0:51.4	video game content was in a Madden League with like Hollywood Brown,
0:55.4	Derwin James, Joe Mixing, so that content performed well. Posted a couple of top shot videos.
1:01.3	And because there was no content on Top Shot, those blew up. And so that kind of like gained.
1:06.7	So essentially, we're at like 30K subs throughout the history of Snapback.
1:11.8	And, but it was such a segmented audience.
1:14.8	And you know, in content creation, like you kind of got a niche down, or at least people
1:20.0	need to know what they're coming to your stuff for.
1:22.0	And then we grew from 30 to 600K off shorts because YouTube release YouTube shorts.
1:28.3	But we were just doing like aggregated sports highlights or like funny UGC.
1:33.3	And you were already, you were already optimized for short form content because of
1:38.5	Snapchat, right?
1:39.8	Yeah, yeah, yes.
1:40.9	We knew that game.
1:42.0	We knew how to create, but we weren't even creating like original content. Like we were literally taking a lamello ball highlights, packaging them and then posting them. So we weren't monetizing, but the growth was crazy. I mean, we were growing 10K subs in a day at some point. So we get to 600K. I recognize, you know, with TikTok and short form vertical, like you need long form
2:03.1	content. You need podcasts. You need to be able to speak to your audience for a longer extended
	...

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