Ep. 39 · How To Build a Clientele (& a lot more) with Kristen Michelle @kristenmichellehair & Luis Chevere @luiiisc_ at Toni & Guy Academy LA
The Hair Game
Salon Republic
4.9 • 571 Ratings
🗓️ 16 July 2018
⏱️ 82 minutes
🧾️ Download transcript
Summary
In this interview, we talked about Retailing, their experience in hair school, specializing as a hairdresser, how to build a clientele, setting and increasing your prices, learning new techniques, using Instagram to connect (they met via Instagram!), and "To assist or not to assist?"
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Transcript
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| 0:00.0 | Hey, hair gamers, thank you so much for being back here. Thank you so much for listening. |
| 0:05.9 | I'm not sure I say that enough, but I really want you to know. I really, really appreciate each and every one of you for listening. |
| 0:12.1 | Donovan and I went back to Tony and Guy Academy in L.A., this time with Kristen Michelle and Louis Chivray. |
| 0:18.9 | And we talked about everything here and salon related. And a little |
| 0:22.4 | context for the beginning. Right before we began recording, the school's director gave a |
| 0:27.1 | morning announcement to the students regarding some new policies that included getting |
| 0:32.1 | better at retail sales. So that's what I'm referring to at the beginning. |
| 0:36.6 | I just wanted to, first of all, I liked being here for that. |
| 0:40.3 | It made me feel like part of it a little bit, what you guys, you know, do. |
| 0:45.3 | Sometimes fun, sometimes not fun, right? But that's life. |
| 0:49.3 | And he mentioned retail sales, which is there's a big shift happening in retail sales. |
| 0:55.5 | And this isn't actually part of the interview, but big shift happening in retail sales because of Amazon, right? |
| 1:02.0 | And because of the independent movement, a lot of hairdressers think that when they become independent, |
| 1:07.0 | they no longer necessarily need to think about retail sales. |
| 1:10.0 | But in my opinion opinion and in the opinion |
| 1:12.6 | a lot of people at salon republic it becomes more important i mean it's just it's almost free money |
| 1:17.6 | in your pocket we did a podcast interview a couple weeks ago called what your clients are thinking |
| 1:23.3 | but won't tell you and donovan and i I, this is Donovan, by the way. |
| 1:28.4 | He does our social media, videography, editing, all that kind of stuff. |
| 1:32.0 | We went out to Santa Monica on the street, and we have this hair game microphone, |
| 1:35.8 | and I asked random people, where do you buy your product? |
| 1:38.8 | And we interviewed probably 35 people. |
... |
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