This is Trend Following Radio, where great thinking comes alive.

Nobel Prize winners, legendary traders, bestselling authors, and the pros that know what drive us irrational human beings.

I am your host, Michael Covel, not filtered, raw, honest.

That's my passion.

Today on the show, I have an interesting guest, slightly different for my listeners.

But a gentleman's name is Ryan Holiday, and Ryan is the director of marketing in American

Peril.

It's one of his jobs.

He's also a media strategist, and he's worked with clients like Tucker Max, Dove Charnie,

also at American Peril, the CEO. And, you know,

just a really interesting story. And the reason we're talking today primarily is because his new

book comes out, trust me, I'm lying, Confessions of a Media Manipulator. Ryan, thank you for joining

me today. Thanks for having me. So, you know, I told you an email, and not just because I've met you and we've become

friends a little bit, if you are involved in business, if you are an entrepreneur, if you're

anybody that has a message, if you have to communicate with the public, if you don't

understand the contents of what you've so carefully researched

and written about in your book,

as I told you,

I think someone's a masochist.

I don't know how you can not avoid what you've put in this book.

But let me jump in and kind of let you set the foundation

because I really think,

...