Ep. 369: How Josie Maran Became Beauty’s “Rebel-Rascal” CEO
Fat Mascara
Fat Mascara LLC
4.8 • 1.8K Ratings
🗓️ 12 January 2022
⏱️ 49 minutes
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Summary
Josie Maran is the only CEO we know who rode a horse bareback (while naked) for work, started a band with Nicole Richie, starred in a vampire movie, and created a multimillion-dollar beauty business after a chance encounter with a dewy-skinned septuagenarian in Saint-Tropez. She’s here to share those stories and more, including how she cured her stepdaughter’s eczema without pharmaceuticals and why she appointed her mom Chief Aesthetic Officer of her company (cheesecake may have something to do with it).
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Transcript
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| 0:00.0 | Hey, everyone. Welcome to Fatma Scara. I'm Jess. I'm Jen Sullivan. Hi. Hi. Oh, you added |
| 0:12.5 | your last name. I'm Jess Matlin. I don't know. Just changing it up. Parallelism. Oh, yeah. |
| 0:17.4 | I'm really excited about this one because Jenna did this one solo, but I met Josie years ago |
| 0:25.2 | when she was, she came to visit me talking about Argonoil. She was one of the first people |
| 0:33.7 | to talk about Argonoil in beauty products in the States. Yeah. In the States. Yeah. |
| 0:38.9 | Certainly not one of the first people ever on planet Earth. Not America. That's for sure. |
| 0:44.0 | Yes. But to bring it really to a mainstream beauty audience in the United States, |
| 0:50.4 | she was really a pioneer. Yeah. We talked about that. We had such a fun chat. It was like on |
| 0:54.7 | the eve of Christmas, practically. But let me give you a little background in case you're not familiar. |
| 0:59.2 | The eve of Christmas. On the eve of the eve of Christmas, actually. In case you're not familiar |
| 1:03.3 | with Josie. She's a model, which is not her real name, which we will discuss. Well, it's not her |
| 1:08.7 | given name. A model actress, beauty entrepreneur, probably best known as the founder of Josie Moran |
| 1:14.0 | Cosmetics, a lot of which have Argonoil, as Jess said. In 1999, she was the face of Maybelline Cosmetics. |
| 1:19.4 | She actually did that for years. She was one of the big spokespeople. She's modeled for guests, |
| 1:23.1 | sports illustrious swimsuit issue, many others. She's also an actress, some of her highlight reel, |
| 1:28.7 | Van Helsing, the aviator. You may remember her from. She appeared on Dancing with the Stars in 2007. |
| 1:36.5 | And of course, that's the year she launched her brand, which is sold primarily at Sephora in QVC. |
| 1:41.9 | Anyway, I wanted to talk to her now because I noticed that her newest product, Josie Moran, |
| 1:46.4 | apothecary daily repair body butter, got an FDA approved drug claim as a skin protectant, |
| 1:52.6 | for its ability to provide relief for exome patches, dry skin. But as far as I know, |
| 1:56.8 | it's not that common for brands that operate in this eco-friendly sphere, the natural sphere, |
| 2:02.4 | to have OTC drug claim. So I thought that was kind of interesting in it. |
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