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Hey, hey, hey, hey, we're back. We're black. We're brown, but extra brown because Mandy's here. You know, Mandy's only half brown anyway.

And Bishop and Bishop and Bishop and Bishop and Bishop. No say to you Mandy, but you now.

Welcome back to Brown and Bishop. I am cutting up, which means that mandra is not here. She might be having her baby. She might not who knows Mandy.

Mandy might be changing the oil on her car. Y'all know how Mandy do. She don't sit. She don't rest. But baby number two is on his way. And so that means auntie Tiffany is in the stew, but not by herself.

I'm in this stew with a guest today. Let me introduce this. I was looking at this guest like a little mini buyer. I was like, well, damn, come into the room.

So our new guest today has a book called For the Culture. It's been endorsed by the CEO of McDonald's. Boom. Reddit. Boom. Delta. Boom. Home Depot. Boom. And many more major companies. But bigger than that, y'all.

He's run social media strategy for the B of the Yon of the say. Okay. For many years. Quay Bacha. All the rest of the stuff. I'm like, yeah, you see, he owes all these billion dollar corporations. We don't care about that. We care that beyond save out of these parts.

It's like we care about it all, but how amazing is that? His name is Marcus Collins. And he's here to talk to us today about like culture. And why do we?

Why do we do the way we what we do? Why do we navigate the way we navigate? How does that affect our finances? And about his book? And so I'm super excited to welcome Marcus into the studio. Hey, Marcus.

What's happening? So glad to be here. Thank you for coming. So Marcus, first of all, let's get down to the new gritty. What was it like working for Beyonce?

It was awesome. It was me. She, you know, I worked at her. I worked with her at a time before she was Queen B. She was still, you know, Beyonce, though iconic. And I feel like in those moments, you get to see a rare thing where someone elevates and transcends into something otherworldly.

And to be able to work with her and she's just so lovely and so amazing beyond her talent. She's just a really good human being. I felt very fortunate to have a front row ticket to seeing her transcend to Queen.

Now that's awesome. Honestly, Mandy and I we have tickets to go see her. You know, next month. Okay. Look at Mandy. She's just going to drop the baby and just come on to the concert, but whatever. She knew what it was when she got the ticket priorities.

So one, how did you like get into this line of work? So what would you say that you do? If you had to like I call myself a financial educator, like what would you call yourself?

I think myself is a cultural translator. And I do so in an effort to help people realize the best version of themselves.

Whether I'm in the classroom as a professor, which I am at the Ross School of Business University of Michigan or an advertiser, which I am at the head of strategy at Wyden Kennedy, New York, or rather on stages.

I mean, ultimately I'm leveraging the power of culture, translating it from one entity to another and back and back again to help marketers be better versions of themselves, help students be better version of themselves and help individuals be better versions of themselves.

Okay. Okay. Oh, that's awesome. So I guess what does that? What does that? So I know for Beyonce, it looked like you know you did her social media strategy. But what does that look like so much so that the CEO of McDonald's invited in Delta? Like what does that look like when you're working with those type of organizations?

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