Shout out to all of our coaches out there.

We've got all kinds of people doing all sorts of coaching businesses at the event I hosted a few months ago, Neurodiversion.

We had a bunch of people coaching in the mental health space, ADHD, autism, and beyond,

neurodivergence of all kinds.

But of course, there are lots of business coaches as well, fitness coaches, health, wellness,

many other fields.

And something that I have noticed over the years, many years talking with side hustlers and

small business owners, a lot of successful coaches have more than one

source of income. And of course, that's great. We talk about multiple sources of income all the time here.

But if you are just starting out, if you are a new coach and you need to pick only one, which should you

choose? That is the topic of today's listener question. It comes to us from a new coach who's eager to jump in and is looking for direction. So let's see if we can be helpful. How do I choose a revenue model for my coaching business? That's today's topic.

Detailed question and my answer coming right up.

Hey there, Chris. This is Kara, and I've been following your work for a couple of years.

I don't know if you know this, but most successful coaches have more than one source of income. They sell private coaching, of course, but also group coaching.

Then they usually have programs or other one-off educational

resources for sale. Some of them also earn affiliate income and maybe some other things too.

When you're getting started, though, is it best to focus strictly on a single business model?

Or is it wiser to diversify and build multiple programs at once?

I don't just mean different business ideas. I mean within the same framework of coaching.

Thanks for your help.

So Kara is right that over time, a lot of successful coaches do develop multiple sources of income.

And I think that's great. But I also think it's great that you should start with one core service,

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