I don't know about you, but in my pantry, I have a bunch of different protein bars.

I also have some that I take with me on the go, got some in the car, got some in my suitcase,

some traveling a lot. And there's just so many of these days. You know,

if you go to the grocery store, they have like, you know, not just shelves, but entire sections

with different kind of protein bars and nutrition bars. Definitely a crowded market, but also

there's a lot of demand for it. So today we've got a caller who wants to go to market with their

own nutrition bar. It sounds incredible. They've got a great vision. Well, it sounds incredible except for one thing. That would be the taste. So that is kind of a problem, but we'll talk about it. They assure us they're working on it. What are the next steps to making their all-in bar, as they call it, a protein-packed, profitable creation? Let's see if we can do that.

Emma is our caller.

She'll tell us more about it.

I'll give a response.

All that is coming up in this short action-packed episode.

Stay tuned.

Hey, Chris, this is Emma from Austin, and I've been following your projects for a couple of years.

I've invented a new kind of protein snack I call the All-in Bar.

It works for people with almost every dietary restriction, including gluten-free, vegan, and low-carb.

As for how it tastes, well, that part is a work in progress.

But I'm also thinking ahead.

What are the steps to getting to market

with my all-in-one bar? How can I be on the shelves at Whole Foods one year from now? Thanks for any

advice you can share with me. All right, Emma, as I said, a very crowded market, as I'm sure

you're aware, there are just so many of these different bars out there these days. I don't know how some of them stay in business just because the category is so large. But I also buy a lot of them. So I guess maybe that's part of the answer. So what do we do here? Step one, solve that small problem of taste. I mean, that's just kind of like we can't do much until that is solved. If your protein bar tastes

terrible, probably not going to get very far. So let's just assume you're going to solve that

...