Delaware college students place ads on 450,000 cars. This is a fun one. We're going to hear today about two

enterprising students who start a business connecting advertisers with car owners. They ended up paying thousands

of drivers up to $500 a month and were on track to earn $5 million in revenue. In fact, they

believed that we are living in a time where if you own a car, you can own your own company.

That might be a bit of a stretch or at least a bit of a marketing promise. But basically what

they did is they created a way for

car owners to get paid for hosting ads on their cars. It's an all new type of gig economy model,

effectively. So how did it get started? How did it turn out? Again, 450,000 cars, 450,000 drivers

signed up in the millions of dollars of annual revenue.

And this also started as a side hustle with low startup costs and no venture capital.

That is, of course, the side hustle school way.

You don't have to go begging or borrowing money.

There's a way you can get started without spending much money at all, at least for a lot of different kinds of businesses.

So let's talk about this one, Delaware

College students, 450,000 cars, the all-new gig economy model, etc. The detailed story is coming

right up. When University of Delaware student Greg Starr signed up for an entrepreneurship class,

he wasn't expecting to walk away with a business idea.

But when he heard a fellow student, Mack Nagaswami, bring up an idea for mobile ads, Greg jumped.

This was an opportunity he thought was too good to be missed. What was this simple idea? Well, it could be explained in just four

words. Put ads on cars. Greg and Mac were inspired by how U-Haul had managed to build up

such great brand recognition, even though they

did no advertising at all except on those trucks they owned. And to Greg and Mac, cars were an

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