If you are selling a product, one of the things you have to decide at some point is, are you going to offer some kind of satisfaction guarantee?

They're going to offer a money back guarantee if people don't love the products for whatever reason.

And I tend to think if you're going to offer a guarantee, make it a really good one. Like a strong guarantee provides reassurance.

It increases trust. A weak guarantee is worse than no guarantee at all. You know, for certain

types of services, you don't need to have a guarantee. You don't necessarily need to say for

everything that you do, hey, you get your money back if you don't love it. But in some cases, it's very helpful. So it depends

on the category, the topic, what you're selling, what you're offering, and so on. Today's listener

is starting to get paid for real estate photography. Should she offer a money back guarantee in

case a client is unhappy?

That's the question.

And we'll try to adapt it to other categories and topics as well.

If you're trying to think about your next side hustle, what do you do in the world of guarantees?

Let's hear the detailed question from Kathy, along with my answer, right, this is Kathy.

Thanks for all the helpful info you provide on the show.

In your book, The $100 startup, you wrote about the power of an unconditional guarantee,

and you also said that it's better to have no guarantee at all in a weak one which makes sense but in

my case I'm starting to do real estate photography and I can't figure out

what's better if I offer an unconditional no-limits guarantee of my service

anyone could take advantage of it say a home I take photos of doesn't sell. The real estate agent could come back to me and ask for their money back. But then I worry if I don't offer some guarantee, the agents will wonder why they should hire me. Many of them do their own photos and they're not great, but they seem to

work well enough for them. Am I overthinking this? What should I offer as my money back guarantee,

if anything?

Okay, great question, Kathy. Thank you so much. I think this will help us to make a distinction.

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