Hey friends, what's up? Welcome to the podcast. My name's Chris Gilabow. Today, a listener question. And I always love to hear from our community. You all are doing some interesting things. And this is an interesting idea. We've got a listener Brody. He wants to offer non-toxic

men's lifestyle advice. And he wants to be the person he needed when he was younger, which I think

is a wonderful therapeutic goal. If you can think about, okay, what was I like when I was a little

kid, whatever fears or insecurities, I had whatever was going on in my, you know, in a world as a six-year-old or a nine-year-old or a 12-year-old, what did that person need? And then in this case, Brody, he's like, well, how do I translate that, you know, into lifestyle advice, some kind of brand. I'm not sure what the medium is, if it's a podcast or a YouTube or something else. But presumably there is some goal of building platform, building his brand with it. So you're going to hear more about it from his question, how to position this work or message it for the right people. And this is always something you want to think about when you have a personality-based brand or you're offering some type of advice or guidance or perspective,

how do you figure out the best way to do that?

Because that's going to affect ultimately your success in doing it.

So let's see if I can be somewhat helpful to Brody, his question and my answer coming right up.

Hey, this is Brody.

I didn't have a dad growing up, and I want to be the person I needed when I was younger.

That's a phrase I borrowed from my therapist.

Specifically, I want to offer men's lifestyle advice about how to be a better person and cope with the challenges of the modern world.

I know it's a big market, but I'm also running into a problem defining it more clearly.

There are a lot of guys out there doing something like this, but it seems like they've organized into some camps that I don't necessarily want to be part of.

What I mean is that some of these figures are essentially political, and I want to avoid that.

Still, I see why some of the big communities attract such a following.

So that's my question.

What can I do to position myself well and not water down my message while also being welcoming to everyone and avoiding toxic masculinity?

I know that's a lot to accomplish, but this is important, so I'd love to know what you have to say

about it. Thanks for all the inspiration through the books and podcast.

Hey, Brody, what a cool mission. The world needs people like you. And I also think you don't need to worry too

much. What you need to do is create some flagship content. Flagship content is like, this is the

content I want people to discover. Maybe they have seen a video about me or

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