Shoe designer runs after million dollar challenge.

Why can't dress shoes look great and perform well at the same time?

That is the question that perplexed today's featured a side hustler.

He set out to solve this question to find, in fact, the sole solution

because he's a shoe designer. He actually creates a brand of his own. This brand started several

years ago. We talked about it a number of years ago. It is still going strong. And I think it's a great

example of a concept I talk about often, which is where there's a problem, there is a

potential solution, and not just a potential solution, but also a potential moneymaker. So in this

case, a friend challenges him to make a dress shoe that you could run a marathon in, which is pretty

crazy. And you'll hear more about that in the story. But he also overcomes all sorts of hardships

to achieve this really big sales

number at the end of his first year. So pretty inspirational story. It's going to give somebody

out there an idea. I'm pretty sure. Shoe designer runs after a million dollar challenge.

That is in fact today's case study. I'll bring it to you right after this.

Growing up, Justin Schneider spent a lot of time running.

In high school, he was a natural track star.

He then ran for Notre Dame and won a handful of awards, including setting the school record for the heptathlon.

While in college, many of the projects for his industrial design degree came back to the same thing,

athletic shoes. He loved dreaming up ways to improve shoes, sketching designs, he hoped to turn

into reality someday. But he didn't want to just dream, so he called up the Adidas customer

service line and asked about a summer internship., so he called up the Adidas customer service line and asked

about a summer internship. And then he called again and again. After a few weeks, he finally got

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