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Shoe designer runs after million dollar challenge.

Why can't dress shoes look great and perform well at the same time?

That is the question that perplexed today's featured a side hustler.

He set out to solve this question to find,

in fact, the sole solution because he's a shoe designer. He actually creates a brand of his own.

This brand started several years ago. We talked about it a number of years ago. It is still going strong. And I think it's a great example of a concept I talk about often, which is where

there's a problem, there is a potential solution, and not just a potential solution, but also a

potential moneymaker. So in this case, a friend challenges him to make a dress shoe that you could

run a marathon in, which is pretty crazy. And you'll hear more about that in the story.

But he also overcomes all sorts of

hardships to achieve this really big sales number at the end of his first year. So pretty

inspirational story. It's going to give somebody out there an idea. I'm pretty sure. Shoe

designer runs after a million dollar challenge. That is, in fact, today's case study. I'll bring it to

you right after this.

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