EP 34: How App Guru Sheena Allen Earned 3 Million Downloads With No Coding Experience

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Blackpodcast, Sidehustlepro, Blackwomenownedbusiness, Entrepreneurship, Nicailamatthewsokome, Blackentrepreneurs, Sidehustleshow, Smallbusinessshow, Smallbusinessowners, Smallbusinesspodcast, Marketing, Sidehustle, Blackownedbusiness, Blackwomenentrepreneurs, Business, Sidehustles, Businesspodcast, Blackwomen

4.7 • 1.8K Ratings

🗓️ 25 January 2017

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today in the guest chair we have a woman I consider the queen of apps. Her name is Sheena Allen and she is a tech entrepreneur. She started her first company in 2011 as a senior at the University of South Mississippi. At the time, she had no tech background and was a psychology and film major and on a whim decided to launch a mobile application company.

Giving herself a year to see if she would see any success with her company, Sheena Allen Applications, she eventually found that success with app #3, Dubblen. In fact, three months after launching the app for Android, Dubblen received over 500,000 downloads. That year, 2013, Sheena made the decision to leave Mississippi and move to a tech-hub to find mentor and increase her knowledge in the tech space.

Since then, she has gone on to experience frustration with raising money and the predatory lending practices in Silicon Valley, Sheena decided to fight back through the launch of a second startup, CapWay. CapWay is financial company that focuses on the unbanked and underbanked. The service offers financial literacy content and onboards unbanked users to get a bank account.She has been featured in various publications, including Forbes.com, BlackEnterprise.com, and EBONY Magazine. In late 2016, Sheena made her premiere in She Started It, a documentary film that follows five women around on their startup journey.

On this episode, Sheena shares:

The steps she took to create an app as a non-technical creator
How and why her third app became so successful
The challenges of raising money in Silicon Valley as a black women entrepreneur and some tips to overcome it
Her secret to building a strong and loyal team
How she is setting her business and brand up for success

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Transcript

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0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow a
0:07.6	Side Hustle from Passion Project to Profitable Business.
0:11.3	And I'm your host, Nikala Matthews.
0:13.8	So let's get started.
0:14.8	Hey guys, welcome back to the show.
0:19.6	Nikila here with another episode of Side House of Pro. So before we get into today's show and
0:25.0	meet our guests, I want to address something. So people keep asking me,
0:29.7	Nikela, how did you use Instagram to build your brand and so quickly?
0:35.0	For those of you who don't know, I actually broke down my techniques in a class so that you
0:39.3	too can use my simple, and I mean simple, simple steps to make Instagram work for you. So in a series of four
0:47.2	modules I broke it down I go over everything from how I determine my niche my
0:51.7	targeted strategy for finding my true fans, how to create
0:54.9	compelling content that gets real engagement, not just one or two likes, and not from bots.
1:01.5	And I even walk you through setting up your first Instagram ad.
1:05.0	Not only that, but you get one-on-one access to me to ask all of your burning questions
1:10.0	specific to your brand and your Instagram page and my private Facebook community for Master the
1:15.8	Graham.
1:16.8	So if you have questions and you're serious about using Instagram to build your brand in 2017,
1:22.0	then head on over to sidehousal pro.co
1:25.5	forward slash master the gram and register today.
1:28.9	Now, let's get into it.
1:46.0	Today's guest is a woman I consider the Queen of Apps. Her name is Sheena Allen and she is a tech entrepreneur. She started her first company in 2011 as a senior at the University of South Mississippi. At the time, she had no tech background and was a psychology and film major and on a whim decided to launch a mobile application company.
	...

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