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Lemonada. Today's caller from California started her side hustle a while back. I think it's been a couple

years, and it was going well, especially during year one, but recently business has taken a turn for the worse.

So in this situation, she is effectively in a sales slump, and she's wondering, like, what can she

do? How can she get out of this slump? Is it best to change tactics, to change strategies,

to try an all new business, or something else? I think this is an important thing to think about. The alternative is just to kind of keep trucking along, and that's what our natural tendency is. You know, we've done something and it worked before, so we'll just keep doing it. Maybe it's not working as well as it was, but we just keep going with it. And that can be the best solution sometimes, but other times it's like there's something you could do that will actually turn this around and give it a much better trajectory, some more momentum for you. So how can we handle this situation? How do you respond when you're in this situation? How can you, in fact, break out of a sales slump? That's today's question, detailed version coming up from our caller

Elizabeth, as well as my answer right after this. Hey friends, today's episode is brought to you by

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